Sony Pictures

3 weeks ago

EVP, Head of YouTube and Social Platforms, Strategy & Operations

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the strategy and operations for YouTube and other social platforms at Sony Pictures Entertainment, scaling a best-in-class channel ecosystem across iconic franchises. Own channel growth, ROI-focused monetization, portfolio/channel KPI management, and data-informed programming decisions. Drive cross-functional coordination across creative, distribution, marketing, analytics, licensing, and legal to protect IP, strengthen brand narratives, and deploy digital capabilities that increase earned media impact and performance.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: CXO level

Key Responsibilities

•Optimize first-party YouTube and other social channels to drive engagement, always-on programming, and revenue maximization.
•Oversee YouTube and similar businesses to target direct and indirect revenue growth through high ROI monetization.
•Own portfolio strategy across channels (IP, genre/catalog, labels) including investment/resource allocation and channel management guidelines.
•Lead cross-SPE coordination and collaboration to align teams on go-to-market activities, brand narratives, and B2C/B2B channel support.
•Develop digital capabilities across planning, launching, programming, monetizing, and maintaining channel health, including analytics tooling and publishing governance.

Pay and Benefits

Salary: USD 475,000 - 525,000 annually

Key Requirements

•15+ years of experience across technology companies and studios, including hands-on expertise in the YouTube ecosystem.
•Proven ability to monetize and scale a business with P&L responsibilities.
•Expertise scaling existing IP on YouTube and other owned and operated digital platforms.
•Deep understanding of the evolving digital ecosystem and how social channels can support monetization (e.g., e-commerce).
•Experience managing multi-channel or portfolio-based digital businesses across geographies, audiences, and content types.

Experience:15+ yearsMediaDigital platformsStudiosTechnologyYouTube ecosystem

Skills:Strategic leadershipCross-functional collaborationData-driven decision-makingAccountabilityExecutive stakeholder management

Tech Stack:YouTubeSocial channelsKPIsData and analytics tools

Company Brief

Sony Pictures

Sony Pictures is a major film and television studio producing, financing, acquiring, and distributing motion pictures, television programming, and digital content globally across multiple labels and platforms.

Industry: Film & Television

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Culver City, United States

Founded: 1987

Website LinkedIn

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Sony Pictures

3 weeks ago