Product Marketing Lead

Emergent
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Storytelling","Communication","Stakeholder management","Entrepreneurial mindset","Customer-focused messaging"]

Own positioning and narrative for Emergent’s autonomous coding agents, translating real capabilities into clear messaging for developers, founders, and enterprises. Lead go-to-market for new products and features, driving messaging, launch strategy, sales enablement, and customer-facing content. Partner with product and engineering to stay aligned with the roadmap, build category-defining storytelling, and help shape brand presence across website, socials, decks, and press while turning user and competitive insights into memorable campaigns.

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FursaFursa
Emergent
Emergent
1 month ago

Product Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own positioning and narrative for Emergent’s autonomous coding agents, translating real capabilities into clear messaging for developers, founders, and enterprises. Lead go-to-market for new products and features, driving messaging, launch strategy, sales enablement, and customer-facing content. Partner with product and engineering to stay aligned with the roadmap, build category-defining storytelling, and help shape brand presence across website, socials, decks, and press while turning user and competitive insights into memorable campaigns.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own positioning and narrative for Emergent, translating what the agents can do into messaging for developers, founders, and enterprises.
  • •Lead go-to-market for new products and features, including messaging, launch strategy, sales enablement, and customer-facing content.
  • •Partner with product and engineering to stay ahead of the roadmap so marketing remains aligned.
  • •Build the category story for autonomous software development and how Emergent defines it.
  • •Turn user stories, usage data, and competitive signals into memorable campaigns and content, and arm sales with pitch and proof points.

Pay and Benefits

Perks:Meal AllowanceHealth InsurancePaid Leave

Key Requirements

  • •8+ years of experience in product marketing or brand marketing at a high-growth startup or consumer/tech brand.
  • •Own narrative and positioning for a product or brand, not just campaign execution.
  • •Strong storytelling skills to translate technical complexity into clear, exciting messaging.
  • •Comfort working closely with product and engineering to understand what’s being built well enough to sell it.
  • •Entrepreneurial drive to build the function from the ground up, along with excellent writing and communication skills.
Experience:8+ yearsConsumer/techHigh-growth startup
Skills:StorytellingCommunicationStakeholder managementEntrepreneurial mindsetCustomer-focused messaging
Languages:English

Company Brief

Emergent
Provides a platform for orchestrating autonomous AI agents and workflows, enabling teams to build, deploy, monitor, and scale agent-driven applications and automations across business processes.
Industry: AI & Machine Learning
Growth: Early Stage Startup
Website