Director, Digital Marketing

Horizon3.ai
United States
Workplace: RemoteFull timeUSD 211,500 - 235,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Hands-on leadership","Mentorship","Budget ownership","Strategic testing","Cross-functional collaboration"]

Own end-to-end demand generation and web conversion for B2B cybersecurity offerings, managing paid search, paid social, and display while restructuring campaigns around buying intent and pipeline efficiency. Lead CRO with a rigorous A/B testing program, drive SEO and answer-engine optimization, and operate LinkedIn as an enterprise conversion channel. Build and govern website conversion experiences, tracking, and attribution to ensure digital spend translates directly into sourced and influenced pipeline.

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FursaFursa
Horizon3.ai
Horizon3.ai
1 day ago

Director, Digital Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end demand generation and web conversion for B2B cybersecurity offerings, managing paid search, paid social, and display while restructuring campaigns around buying intent and pipeline efficiency. Lead CRO with a rigorous A/B testing program, drive SEO and answer-engine optimization, and operate LinkedIn as an enterprise conversion channel. Build and govern website conversion experiences, tracking, and attribution to ensure digital spend translates directly into sourced and influenced pipeline.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own paid media channels end to end (paid search, paid social, display), including strategy, campaign architecture, bidding, and cost-per-opportunity efficiency.
  • •Drive ABM performance by designing and executing account-based ad plays across performance channels to support outbound sales and SDR motions.
  • •Lead web conversion and CRO by owning website conversion assets and running structured, hypothesis-driven testing to improve conversion paths.
  • •Pioneer SEO and answer-engine optimization by building visibility for non-branded, high-commercial-intent queries and standardizing measurement of “share of answer.”
  • •Manage digital attribution and web tracking governance (cookies/consent and tracking mechanisms) to ensure spend translates to sourced and influenced pipeline with accurate yield measurement.
Travel: Low travel

Pay and Benefits

Salary: USD 211,500 - 235,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalEquityPaid LeaveParental Leave

Key Requirements

  • •8+ years of B2B digital marketing or demand generation experience in a high-growth B2B SaaS environment with long enterprise sales cycles.
  • •3+ years leading, mentoring, and developing a digital marketing or performance team.
  • •Proven ownership of paid media at scale (search, social, display) with success measured on pipeline and cost per opportunity.
  • •Hands-on expertise in paid search and paid social mechanics, including manual bid management and automated bidding algorithm steering.
  • •Demonstrated CRO, A/B testing methodology, and results with non-branded, high-intent SEO/AEO across traditional and AI search experiences.
Experience:8+ yearsB2B SaaSDemand generationEnterprise salesCybersecurityDeveloper tools
Education:Bachelor's in Marketing, Business, or related field
Skills:Hands-on leadershipMentorshipBudget ownershipStrategic testingCross-functional collaboration
Tech Stack:SalesforceLinkedInWordPressWebflowUTM

Company Brief

Horizon3.ai
Builds NodeZero®, an autonomous penetration-testing platform that continuously finds, prioritizes, and verifies exploitable vulnerabilities across on-premises, cloud, and hybrid environments to help organizations reduce security risk.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2019
Glassdoor
Glassdoor: 4.9
WebsiteLinkedInGlassdoor