CRM Senior Specialist

Majid Al Futtaim
Dubai
Workplace: OnsiteOthersFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsSkills: []

Own the CRM channel for 12+ ecommerce websites and apps, driving omni-channel customer engagement and loyalty. Plan, execute, and optimize CRM campaigns through Braze across email, push notifications, and in-app messaging. Manage newsletters end-to-end—from content planning and creation to testing, deployment, and performance analysis. Partner with CRM, trade, brand marketing, and BI teams to integrate campaigns and develop tailored offers and benchmarks.

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Majid Al Futtaim
Majid Al Futtaim
2 months ago

CRM Senior Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own the CRM channel for 12+ ecommerce websites and apps, driving omni-channel customer engagement and loyalty. Plan, execute, and optimize CRM campaigns through Braze across email, push notifications, and in-app messaging. Manage newsletters end-to-end—from content planning and creation to testing, deployment, and performance analysis. Partner with CRM, trade, brand marketing, and BI teams to integrate campaigns and develop tailored offers and benchmarks.
Location: Dubai
Workplace: Onsite
Employment Type: Others
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Plan, execute, and optimize CRM campaigns through Braze.
  • •Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels.
  • •Optimize email content and layouts for various devices to improve user experience.
  • •Manage marketing newsletters including content planning, creation, testing, deployment, and analysis.
  • •Work with marketing and BI teams to develop customized offers and promotions, and establish email performance benchmarks with recommendations.

Key Requirements

  • •3+ years of experience in marketing, advertising, media, or related fields with CRM management experience.
  • •Knowledge of Braze CRM.
  • •Experience planning and managing CRM campaigns.
  • •Experience in the Retail industry is an advantage.
  • •A Bachelor’s Degree in marketing, advertising, or communications is a plus.
Experience:3+ yearsRetail
Education:
Languages:Arabic
Tech Stack:BrazeEmail marketingPush notificationsIn-app messagingBICRM

Company Brief

Majid Al Futtaim
Emirati-owned diversified lifestyle conglomerate operating shopping malls, retail (including Carrefour franchise), leisure, hotels, and real estate across the Middle East, Africa and Asia, serving hundreds of millions of customers annually.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 1992
Glassdoor
Glassdoor: 3.5
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