CRM Senior Specialist

Own the CRM channel for 12+ ecommerce websites and apps, driving omni-channel customer engagement and loyalty. Plan, execute, and optimize CRM campaigns through Braze across email, push notifications, and in-app messaging. Manage newsletters end-to-end—from content planning and creation to testing, deployment, and performance analysis. Partner with CRM, trade, brand marketing, and BI teams to integrate campaigns and develop tailored offers and benchmarks.