Lifecycle Marketing Operations Specialist, Templates

Zillow
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Systems thinking","Analytical problem-solving","Stakeholder advisory","Mentoring","Cross-functional collaboration"]

Own execution standards for lifecycle campaigns across Zillow’s owned channels (email, SMS, push, and in-app). Lead complex cross-channel launches, build and evolve modular template systems and QA governance, and drive automation that improves scalability, reliability, and deployment predictability. Serve as the escalation point for launch quality and risk, partner with Marketing Technology and Engineering to implement capabilities, and mentor junior team members to elevate execution excellence.

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FursaFursa
Zillow
Zillow
1 day ago

Lifecycle Marketing Operations Specialist, Templates

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own execution standards for lifecycle campaigns across Zillow’s owned channels (email, SMS, push, and in-app). Lead complex cross-channel launches, build and evolve modular template systems and QA governance, and drive automation that improves scalability, reliability, and deployment predictability. Serve as the escalation point for launch quality and risk, partner with Marketing Technology and Engineering to implement capabilities, and mentor junior team members to elevate execution excellence.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead execution of complex, cross-channel lifecycle campaign launches and ensure predictable, high-quality outcomes.
  • •Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability.
  • •Design reusable, component-based template architectures to reduce build time and enable dynamic personalization at scale.
  • •Serve as the primary escalation point for execution quality issues and launch risk mitigation.
  • •Partner with Marketing Technology and Engineering to implement new execution capabilities and drive automation/process improvements.

Key Requirements

  • •5+ years in marketing operations or campaign execution.
  • •Hands-on experience executing and optimizing enterprise lifecycle campaigns within marketing automation and CDP platforms (e.g., HubSpot, Braze, Salesforce Marketing Cloud, Iterable).
  • •Experience building dynamic content and personalization logic (e.g., Liquid, Jinja, conditional content blocks).
  • •Strong HTML/CSS skills for email templates, including troubleshooting rendering and dynamic content issues.
  • •Experience establishing QA processes/execution standards and managing campaign launches within an approval and QA workflow.
Experience:Marketing operationsLifecycle marketingEnterprise marketing automationCDPMarTech
Skills:Systems thinkingAnalytical problem-solvingStakeholder advisoryMentoringCross-functional collaboration
Tech Stack:HubSpotHightouchBrazeSparkPostSalesforce Marketing CloudIterableMarTechCDPLiquidJinjaHTMLCSS

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn