Marketing Manager, Client Engagement, Global Private Banking (Central, Hong Kong Island, HK)

HSBC
America/Chicago
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Event planning","Stakeholder management","Communication","Organisation","Attention to detail"]

Lead PB-led and cross-business marketing events for Global Private Banking, owning end-to-end planning, delivery, stakeholder coordination, and on-site execution. Drive digital acquisition and campaign execution across funnel stages, localising content with partners and agencies. Manage agencies and suppliers, define measurement metrics, and report on performance to optimise investment and outcomes. Collaborate in a matrix environment with senior stakeholders while ensuring client-centric, brand-compliant delivery.

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FursaFursa
HSBC
HSBC
14 hours ago

Marketing Manager, Client Engagement, Global Private Banking (Central, Hong Kong Island, HK)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead PB-led and cross-business marketing events for Global Private Banking, owning end-to-end planning, delivery, stakeholder coordination, and on-site execution. Drive digital acquisition and campaign execution across funnel stages, localising content with partners and agencies. Manage agencies and suppliers, define measurement metrics, and report on performance to optimise investment and outcomes. Collaborate in a matrix environment with senior stakeholders while ensuring client-centric, brand-compliant delivery.
Location: America/Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end planning and execution of PB-led and cross-business marketing events, including guest journey, RSVP management, vendor coordination, and on-site leadership
  • •Plan and execute digital acquisition and campaign activity across always-on and campaign-based initiatives
  • •Collaborate with internal stakeholders in a matrix environment, providing recommendations, updates, and disciplined delivery management
  • •Manage agencies and suppliers, including onboarding and invoicing/payment processes, and ensure brand execution and production quality
  • •Define success metrics, track effectiveness of campaigns and events, and deliver post-campaign reporting and optimisation actions

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline
  • •6+ years of marketing experience with strong delivery in event and speaker management, including complex events
  • •Proven capability in digital & content marketing/acquisition with a performance mindset and funnel thinking
  • •Experience in financial services (especially Private Banking) or luxury/agency environments (other industries considered)
  • •Fluency in English; Traditional and/or Simplified Chinese preferred
Experience:6+ yearsFinancial servicesPrivate bankingLuxuryAgency
Education:Bachelor's
Skills:Event planningStakeholder managementCommunicationOrganisationAttention to detail
Languages:EnglishTraditional ChineseSimplified Chinese
Tech Stack:Microsoft OfficeWordExcelPowerPointAI tools

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn