CRM Manager, Digital Customer Experience

Crh
Atlanta
Workplace: HybridFull timeFunction: Customer Success & Account ManagementSkills: ["Communication","Attention to detail","Problem-solving","Stakeholder management","Project management"]

Own the customer journey marketing strategy across the Oldcastle brand portfolio, providing oversight from implementation through execution. Lead CRM vision and roadmap, deliver marketing automation at scale, and help bring the Customer Data Platform to life by unifying customer data in Salesforce Data 360. Partner with digital solutions and technical teams to prioritize CRM/CDP initiatives, manage lifecycle marketing and journey orchestration, and measure performance to drive efficiency and customer value.

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FursaFursa
Crh
Crh
3 days ago

CRM Manager, Digital Customer Experience

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the customer journey marketing strategy across the Oldcastle brand portfolio, providing oversight from implementation through execution. Lead CRM vision and roadmap, deliver marketing automation at scale, and help bring the Customer Data Platform to life by unifying customer data in Salesforce Data 360. Partner with digital solutions and technical teams to prioritize CRM/CDP initiatives, manage lifecycle marketing and journey orchestration, and measure performance to drive efficiency and customer value.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Customer Success & Account Management

Key Responsibilities

  • •Own CRM vision and strategy, establish and drive the CRM/CDP roadmap, and deliver marketing automation at scale.
  • •Oversee Salesforce Data 360 implementation, data integration, and daily operations to unify customer data into profiles and segments.
  • •Use agile project management and continuous improvement to collaborate with the Digital Solutions team and execute the CRM/CDP feature backlog.
  • •Partner with stakeholders across product management, design services, digital solutions, and technical development teams to prioritize tasks and drive incremental change.
  • •Represent the voice of the customer to align digital investments with customer needs and simplify the path to purchase.

Pay and Benefits

Perks:Health InsuranceDentalDisability InsuranceRetirement SavingsWellness Stipend

Key Requirements

  • •Degree in a business-related field such as communications, web design, or marketing is preferred.
  • •Experience with CRM platforms, including Salesforce Marketing Cloud.
  • •Familiarity with marketing automation and customer journey design, including journey orchestration, segmentation, activation, and campaign management.
  • •Experience with CDP (Salesforce Data 360) and lifecycle marketing.
  • •Strong communication, attention to detail, problem-solving, stakeholder management, and project management skills.
Skills:CommunicationAttention to detailProblem-solvingStakeholder managementProject management
Tech Stack:Salesforce Marketing CloudSalesforce Data 360CRMCDPMarketing automationCustomer journey designAgile project management

Company Brief

Crh
Global building materials business supplying aggregates, cement, asphalt, ready-mixed concrete, and construction products and services to the construction industry across Europe, North America and other markets.
Industry: Building Materials
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1970
WebsiteLinkedIn