2 weeks ago

Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Transform marketing data into trusted, actionable insights by owning the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap. Define KPI and demand-generation/ABM measurement, standardize metrics and UTM governance, and optimize dashboards across Power BI, Tableau, GA4, and Marketo tooling. Architect CRM and MarTech data flows for full-funnel reporting, lead AI-driven analytics opportunities, and deliver training and enablement for self-service reporting. Serve as functional owner for Bynder DAM and Drupal CMS requirements.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and own the marketing measurement strategy and KPI framework aligned to BMEC objectives, including demand generation, ABM engagement, web conversion, and campaign ROI.
•Establish a single source of truth via standardized marketing definitions, metrics, and reporting methodologies, and govern data taxonomy and naming conventions with consistent UTM standards.
•Rationalize and optimize the analytics dashboard and reporting landscape across Power BI, Tableau, GA4, Data Studio, Marketo tooling, Salesforce, and 6Sense.
•Architect and manage CRM and MarTech data flows across the stack (Marketo, 6Sense, GA4, Google Ads, LinkedIn, Cvent, events data) for full-funnel reporting and business insight.
•Drive web platform execution: ensure Drupal CMS and instrumentation (GA4, tag management, conversion tracking), govern integrations across marketing platforms, and lead AI-driven analytics pilots.

Key Requirements

Tech Stack:Power BITableauGA4Data StudioMarketo MeasureMarketo EngageSalesforce6SenseCRMGoogle AdsLinkedInCventUTMDrupalBynderDigital Asset ManagementAIAnalytics dashboardsTag managementConversion tracking

Company Brief

Baker Hughes

Provides oilfield equipment, technologies, and services for the energy industry, including drilling, production, and industrial solutions. Serves upstream, midstream, and downstream customers worldwide with products and services focused on efficiency and reliability.

Industry: Energy Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1907

Website LinkedIn

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Baker Hughes

2 weeks ago

Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and own the marketing measurement strategy and KPI framework aligned to BMEC objectives, including demand generation, ABM engagement, web conversion, and campaign ROI.
•Establish a single source of truth via standardized marketing definitions, metrics, and reporting methodologies, and govern data taxonomy and naming conventions with consistent UTM standards.
•Rationalize and optimize the analytics dashboard and reporting landscape across Power BI, Tableau, GA4, Data Studio, Marketo tooling, Salesforce, and 6Sense.
•Architect and manage CRM and MarTech data flows across the stack (Marketo, 6Sense, GA4, Google Ads, LinkedIn, Cvent, events data) for full-funnel reporting and business insight.
•Drive web platform execution: ensure Drupal CMS and instrumentation (GA4, tag management, conversion tracking), govern integrations across marketing platforms, and lead AI-driven analytics pilots.

Key Requirements

Company Brief

Baker Hughes

Industry: Energy Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1907

Website LinkedIn