Senior Director, Product Management (ID Activation)

WPP
New York
Workplace: HybridFull timeUSD 125,000 - 295,000 annuallyFunction: Executive & General ManagementSkills: ["Communication","Influencing","Stakeholder management","Strategic thinking","Execution prioritization"]

Lead the product strategy and multi-year roadmap for identity-driven audience activation across the advertising ecosystem. Own the end-to-end activation lifecycle—from audience onboarding and identity resolution through enrichment, governance, syndication, delivery, monitoring, and troubleshooting. Build multi-channel activation solutions, drive partner integrations with identity providers and media platforms, and define measurement frameworks while leading and developing a team of product managers.

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FursaFursa
WPP
WPP
6 hours ago

Senior Director, Product Management (ID Activation)

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead the product strategy and multi-year roadmap for identity-driven audience activation across the advertising ecosystem. Own the end-to-end activation lifecycle—from audience onboarding and identity resolution through enrichment, governance, syndication, delivery, monitoring, and troubleshooting. Build multi-channel activation solutions, drive partner integrations with identity providers and media platforms, and define measurement frameworks while leading and developing a team of product managers.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define product strategy and a multi-year roadmap for ID Activation capabilities, including roadmap prioritization and business case development.
  • •Own the full audience activation lifecycle, establishing operating frameworks for consistent activation across products and partners and improving automation and reliability.
  • •Develop multi-channel activation solutions for programmatic, social, connected TV, and emerging media channels, covering multiple identifier types.
  • •Lead partner integrations across media platforms, identity providers, DSPs, SSPs, data exchanges, and clean-room partners; work with Engineering on APIs and data-exchange mechanisms.
  • •Lead and develop a team of product managers, serving as a liaison across Product, Engineering, Data Operations, Partnerships, Privacy, Legal, and Security teams.

Pay and Benefits

Salary: USD 125,000 - 295,000 annually

Key Requirements

  • •8+ years product-management experience in AdTech/martech identity, data platforms, audience activation, or related fields.
  • •3+ years leading product managers or cross-functional product-leadership in a people-leadership capacity.
  • •Deep understanding of DSPs, SSPs, clean rooms, identity ecosystems, customer-match frameworks, and programmatic advertising infrastructure.
  • •Technical fluency in APIs, data-exchange platforms, identity-resolution systems, and cloud-based data platforms.
  • •Experience managing external technology partnerships and complex third-party integrations.
Experience:AdTechMartechIdentityData platformsAudience activationProgrammatic advertising
Skills:CommunicationInfluencingStakeholder managementStrategic thinkingExecution prioritization
Languages:English
Tech Stack:APIsData-exchange platformsIdentity-resolution systemsCloud-based data platformsDSPsSSPsClean roomsGoogle Customer MatchMeta Custom AudiencesAmazon AdsThe Trade DeskMagniteExperianLiveRampTransUnionNeustarRampIDUID2InfoSumSnowflake

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn