CRM Manager

Pandora Group
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Analytical thinking","Project management","Continuous improvement"]

Own and drive CRM and loyalty performance across Email and SMS for the UK & Ireland, translating customer insight into segmentation, personalisation, and lifecycle campaigns. Lead reporting and optimisation, running experimentation and sharing actionable recommendations. Partner with the Global Consumer Engagement, CDP, Marketing, and E-commerce teams to improve omnichannel contribution, support commercial and brand objectives, and continuously enhance triggered and automated journeys.

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FursaFursa
Pandora Group
Pandora Group
1 month ago

CRM Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own and drive CRM and loyalty performance across Email and SMS for the UK & Ireland, translating customer insight into segmentation, personalisation, and lifecycle campaigns. Lead reporting and optimisation, running experimentation and sharing actionable recommendations. Partner with the Global Consumer Engagement, CDP, Marketing, and E-commerce teams to improve omnichannel contribution, support commercial and brand objectives, and continuously enhance triggered and automated journeys.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Deliver the CRM strategy across Email & SMS for the UK & Ireland, supporting LFL growth, brand elevation, and the loyalty programme.
  • •Own channel reporting and provide actionable insights to improve performance and inform future campaign planning.
  • •Lead optimisation through segmentation, personalisation, dynamic content, automation, and testing.
  • •Drive growth initiatives across customer acquisition, retention, and reactivation through targeted CRM initiatives.
  • •Collaborate with Global Consumer Engagement, CDP, Marketing, and E-commerce teams to align campaign execution and omnichannel performance.

Pay and Benefits

Perks:Health InsuranceEmployee DiscountsGym MembershipPaid Leave

Key Requirements

  • •Significant experience in a CRM or Email Marketing role with hands-on use of a CDP/ESP.
  • •Proven track record driving commercial growth and customer engagement through Email & SMS.
  • •Strong communication skills, including presenting performance, insights, and recommendations to stakeholders.
  • •Highly analytical ability to translate data into actionable insights and segmentation strategies.
  • •Experience with Bloomreach and familiarity with marketing automation, AI, and predictive capabilities.
Experience:CRMRetailB2C
Skills:CommunicationStakeholder managementAnalytical thinkingProject managementContinuous improvement
Tech Stack:EmailSMSCDPESPBloomreachPower BIAdobe AnalyticsAIMarketing automationGDPRE-Privacy

Company Brief

Pandora Group
The Pandora Group (Pandora A/S) is the world's largest jewelry brand, headquartered in Copenhagen, Denmark.
Industry: Luxury Goods
Headquarters: Copenhagen, Denmark
Website