CRM Manager (London, GB)

Drive CRM and loyalty customer engagement across the UK and Ireland, focusing on performance in email and SMS. Partner with eCommerce, Retail, Marketing and Merchandising to coordinate the customer journey, plan and approve campaigns, and own reporting and actionable insights. Build an optimisation roadmap using segmentation, personalisation, dynamic content, testing, and automation, including lifecycle and AI-driven enhancements to improve engagement, retention, and in-store impact.