Culture and Entertainment Insights Manager

Diageo
Mexico City
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningEducation: bachelorsSkills: ["Communication","Stakeholder influence","Strategic thinking","Data-informed storytelling"]

Lead cultural insight and foresight initiatives to identify emerging shifts, tensions, and opportunities for consumers, brands, and categories. Translate cultural, societal, and behavioral signals into actionable implications that shape brand strategy, innovation, and consumer engagement. Establish the brand’s PR agenda rooted in culturally relevant insights, define research briefs with external partners, and provide cultural intelligence inputs to planning processes.

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Diageo
Diageo
3 days ago

Culture and Entertainment Insights Manager

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Last checked: 2 days agoStatus: Live

Job Summary

Lead cultural insight and foresight initiatives to identify emerging shifts, tensions, and opportunities for consumers, brands, and categories. Translate cultural, societal, and behavioral signals into actionable implications that shape brand strategy, innovation, and consumer engagement. Establish the brand’s PR agenda rooted in culturally relevant insights, define research briefs with external partners, and provide cultural intelligence inputs to planning processes.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Lead cultural insight initiatives that identify emerging shifts, tensions, and opportunities relevant to consumers, brands, and categories.
  • •Translate complex cultural signals into clear, actionable narratives and recommendations for brand strategy, innovation, and consumer engagement.
  • •Identify and interpret emerging cultural, societal, and behavioral shifts, connecting cultural signals with consumer, shopper, and market evidence for strategic implications.
  • •Define project briefs and manage cultural research/foresight activities with external cultural research and specialist partners to deliver high-quality outputs.
  • •Establish the PR strategy (rooted in culture) for the brand and provide cultural insight inputs into brand, innovation, and planning processes.

Key Requirements

  • •Bachelor's degree in Marketing, Communications, Business Administration or a related field.
  • •5–8 years of experience in PR, Culture, Cultural Insights, Consumer Insights, or related functions within FMCG/consumer goods, PR agencies, or adjacent industries.
  • •Proven ability to identify and interpret cultural, societal, and behavioral trends and translate them into actionable brand, innovation, or consumer strategy implications.
  • •Strong PR and communication skills with a consistent track record.
  • •Experience conducting qualitative/cultural/foresight research and working with external research or specialist partners.
Education:Bachelor's
Skills:CommunicationStakeholder influenceStrategic thinkingData-informed storytelling

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn