Head of CRM (They, She, He)

Delivery Hero
Barcelona
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Strategic thinking","Collaboration","Communication","Stakeholder management","Problem solving"]

Own the CRM marketing communication strategy across the full user lifecycle, from onboarding and engagement to reactivation, retention, and advocacy. Plan and optimize multi-channel lifecycle campaigns (email, push, in-app messaging), lead a team of three lifecycle specialists, and collaborate with tech, data, design, and brand teams. Use analytics and experimentation to improve segmentation, personalization, and messaging, driving customer lifetime value.

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FursaFursa
Delivery Hero
Delivery Hero
6 days ago

Head of CRM (They, She, He)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own the CRM marketing communication strategy across the full user lifecycle, from onboarding and engagement to reactivation, retention, and advocacy. Plan and optimize multi-channel lifecycle campaigns (email, push, in-app messaging), lead a team of three lifecycle specialists, and collaborate with tech, data, design, and brand teams. Use analytics and experimentation to improve segmentation, personalization, and messaging, driving customer lifetime value.
Location: Barcelona
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and drive the CRM automated marketing communication strategy across all lifecycle stages.
  • •Define and optimize multi-channel campaigns (email, push notifications, in-app messaging) to drive engagement.
  • •Manage and inspire a team of 3 lifecycle specialists to deliver results.
  • •Collaborate cross-functionally with tech, data, design, and brand to ensure scalable lifecycle strategies.
  • •Use analytics and experimentation to continuously improve segmentation, personalization, and messaging for customer lifetime value.

Pay and Benefits

Perks:Health InsuranceGlovo CreditGym MembershipRemote WorkPaid LeaveParental Leave

Key Requirements

  • •8+ years in lifecycle marketing or CRM, with strong segmentation, automated user journeys, and personalized communication experience.
  • •3+ years working closely with analysts and data teams, turning user data into actionable insights and iterating via testing and learning.
  • •Management experience leading a team of CRM specialists.
  • •Understanding the operational and system side of CRM to assess opportunities and trade-offs.
  • •Degree in Business Administration, Economics, Marketing, or equivalent (Master's advantageous).
Skills:Strategic thinkingCollaborationCommunicationStakeholder managementProblem solving
Languages:English
Tech Stack:BrazeHubSpotSalesforceEmailPush notificationsIn-app messagingMarketing automationUser segmentationPersonalizationAnalytics

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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