3 months ago

Senior Manager, B2B Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Strategic, hands-on lifecycle marketing leader responsible for building and guiding a small team to drive pipeline growth across Adobe’s SMB email programs for Creative Cloud and Document Cloud. Focus on ABM/ABX, cross-functional alignment with Go-to-Market and Sales, data-driven optimization, and scalable, personalized customer journeys that convert awareness into pipeline.

Location: San Jose, San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the email strategy for SMB nurture across Adobe’s creative tools and document solutions, aligning programs to quarterly business priorities and pipeline targets
•Lead, mentor, and develop a team of lifecycle marketers—setting clear expectations, enabling strong prioritization, and driving high-quality execution
•Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience
•Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities
•Establish success indicators and reporting with Analytics, including engagement, conversion, and pipeline impact; communicate results and recommendations to senior partners

Key Requirements

•8–10 years of experience in B2B SaaS performance and/or lifecycle marketing, ideally supporting multiple segments, funnels, or product lines
•Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement
•Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes
•Strong analytics-based decision making; able to translate data into a point of view, influence prioritization, and drive measurable improvement through experimentation
•BA/BS degree or equivalent practical experience; MBA a plus

Experience:8-10 yearsB2BSaaSLifecycle MarketingABMABXEmail marketingMarketing automationAnalytics

Education:Bachelor's

Skills:ABMABXMarketing automationPersonalizationJourney orchestrationAnalytics

Languages:English

Tech Stack:MLPredictive analyticsEmail marketing platforms

Company Brief

Adobe Systems

Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor

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Adobe Systems

3 months ago

Senior Manager, B2B Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Jose, San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the email strategy for SMB nurture across Adobe’s creative tools and document solutions, aligning programs to quarterly business priorities and pipeline targets
•Lead, mentor, and develop a team of lifecycle marketers—setting clear expectations, enabling strong prioritization, and driving high-quality execution
•Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience
•Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities
•Establish success indicators and reporting with Analytics, including engagement, conversion, and pipeline impact; communicate results and recommendations to senior partners

Key Requirements

•8–10 years of experience in B2B SaaS performance and/or lifecycle marketing, ideally supporting multiple segments, funnels, or product lines
•Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement
•Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes
•Strong analytics-based decision making; able to translate data into a point of view, influence prioritization, and drive measurable improvement through experimentation
•BA/BS degree or equivalent practical experience; MBA a plus

Experience:8-10 yearsB2BSaaSLifecycle MarketingABMABXEmail marketingMarketing automationAnalytics

Education:Bachelor's

Skills:ABMABXMarketing automationPersonalizationJourney orchestrationAnalytics

Languages:English

Tech Stack:MLPredictive analyticsEmail marketing platforms

Company Brief

Adobe Systems

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor