HSBC

1 week ago

Digital Product Marketing Manager - HK Business (6-month maternity cover) (Kowloon City, Kowloon, HK)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead digital product marketing for PayMe, supporting customer growth through mass and targeted acquisition, customer engagement, and brand-building activities in Hong Kong. Manage commercialization and campaign execution to drive revenue growth targets, collaborate with product and cross-functional teams, and coordinate internal, agency, and supplier stakeholders. Analyze campaign performance, make recommendations, and consolidate reporting to improve activity against objectives.

Location: Hong Kong

Workplace: Onsite

Employment Type: Contract · 6 months

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Create and manage mass and targeted marketing activities, including product feature, acquisition, and customer engagement campaigns.
•Manage execution of key commercialization activities supporting revenue growth targets.
•Drive customer awareness and engagement in key segments and build PayMe’s brand presence in the market.
•Collaborate with internal stakeholders and manage agency and supplier relationships to maximize service delivery.
•Analyze campaign performance, recommend improvements aligned to objectives, and consolidate/report campaign performance.

Key Requirements

•Degree with major in Marketing, Business Administration, Economics, or related disciplines.
•5-8 years’ background in campaign marketing, e-commerce, or digital acquisition with strong digital marketing experience.
•Creative, resourceful approach to identifying branding and marketing trends.
•Good understanding of digital technologies, with experience/knowledge across performance media agency, apps, payment gateway, banks, finance, or fintech.
•Strong communication, interpersonal, and problem-solving skills.

Experience:5-8 yearsE-commerceDigital acquisitionFintechGreater China

Education:Bachelor's in Marketing, Business Administration, Economics

Skills:CommunicationInterpersonalProblem-solvingCreative thinking

Languages:ChineseEnglish

Tech Stack:Marketing AutomationCustomer Relationship Management (CRM)AgileData and analytical toolsAppsPayment gateway

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

1 week ago

Digital Product Marketing Manager - HK Business (6-month maternity cover) (Kowloon City, Kowloon, HK)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Hong Kong

Workplace: Onsite

Employment Type: Contract · 6 months

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Create and manage mass and targeted marketing activities, including product feature, acquisition, and customer engagement campaigns.
•Manage execution of key commercialization activities supporting revenue growth targets.
•Drive customer awareness and engagement in key segments and build PayMe’s brand presence in the market.
•Collaborate with internal stakeholders and manage agency and supplier relationships to maximize service delivery.
•Analyze campaign performance, recommend improvements aligned to objectives, and consolidate/report campaign performance.

Key Requirements

•Degree with major in Marketing, Business Administration, Economics, or related disciplines.
•5-8 years’ background in campaign marketing, e-commerce, or digital acquisition with strong digital marketing experience.
•Creative, resourceful approach to identifying branding and marketing trends.
•Good understanding of digital technologies, with experience/knowledge across performance media agency, apps, payment gateway, banks, finance, or fintech.
•Strong communication, interpersonal, and problem-solving skills.

Experience:5-8 yearsE-commerceDigital acquisitionFintechGreater China

Education:Bachelor's in Marketing, Business Administration, Economics

Skills:CommunicationInterpersonalProblem-solvingCreative thinking

Languages:ChineseEnglish

Tech Stack:Marketing AutomationCustomer Relationship Management (CRM)AgileData and analytical toolsAppsPayment gateway

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn