Regional Marketing Manager APAC (IFE)

Thales
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Stakeholder management"]

Regional Marketing Manager APAC translates global marketing strategy into regional initiatives for Thales IFE, driving growth and customer engagement across the Asia Pacific airline market. Acts as a bridge between regional customers and global teams to shape product positioning, segmentation, pricing strategy, and go-to-market execution, with emphasis on aviation industry insights and regional narratives.

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FursaFursa
Thales
Thales
2 months ago

Regional Marketing Manager APAC (IFE)

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Last checked: 14 hours agoStatus: Live

Job Summary

Regional Marketing Manager APAC translates global marketing strategy into regional initiatives for Thales IFE, driving growth and customer engagement across the Asia Pacific airline market. Acts as a bridge between regional customers and global teams to shape product positioning, segmentation, pricing strategy, and go-to-market execution, with emphasis on aviation industry insights and regional narratives.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead regional insights/CMI, in contribution to global marketing and product strategy
  • •Monitor regional airline trends and competitive dynamics
  • •Capture regional airlines needs through direct engagement and market analysis
  • •Leverage regional digital analytics and usage data to understand passengers’ behaviors and engagement trends
  • •Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams
Travel: Medium travel

Key Requirements

  • •Min. 5 years of experience in B2B marketing
  • •Strong digital acumen with good understanding of cloud technologies and SaaS models
  • •Experienced in the Aviation industry (airline, OEM or consulting)
  • •Flexibility to support calls with Irvine-based team in the US
  • •Able to travel across APAC region (~30% frequency)
Experience:5+ yearsAviationB2b marketingAerospace
Skills:CommunicationStakeholder management
Tech Stack:CloudSaaS

Company Brief

Thales
Designs and delivers advanced systems and services for aerospace, defence, security, and digital identity and cybersecurity markets, serving government and commercial customers worldwide.
Industry: Defense Technology
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn