Upside

1 month ago

Lifecycle Marketing Principal, Automations & Incentives

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Lead and scale Upside's core lifecycle automations and incentive programs. Own the automated funnel from onboarding to retention, drive cross-vertical lifecycle journeys, and implement advanced personalized messaging. Partner with data science, analytics, and engineering to optimize MAU, retention, and incremental spend through a data-driven, experimental approach.

Location: Washington

Workplace: Hybrid

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Director level

Key Responsibilities

•Architect the Automated Funnel: design, build, instrument, and optimize scalable lifecycle automations across onboarding, habituation (M1–M3 retention), reactivation, and referral loops.
•Lead Multi-Vertical crossover by prioritizing behavior-triggered journeys to convert engaged users into high-LTV grocery/restaurant customers based on geographic proximity and market potential.
•Implement Advanced Personalization: integrate 1:1 consumer-to-merchant matching and personalization logic within core communications to maximize conversion velocity.
•Harmonize the Incentive Ecosystem: align offers and bonus budgets with lifecycle strategies to drive long-term habituation while maximizing incremental impact.
•Collaborate across teams (marketing, data science, analytics, engineering) to deploy AI-driven workflows and ensure scalable, always-on lifecycle programs.

Pay and Benefits

Salary: USD 169,000 - 201,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kEquityPaid LeaveParential LeaveWellness StipendMeal AllowanceLearning Stipend

Key Requirements

•8+ years of progressive experience in Lifecycle Marketing and CRM, with a track record of increasing consumer engagement and retention in mobile-first B2C experiences or marketplace brands.
•Bachelor's degree in Marketing, Business Administration, or a related field.
•Hands-on expertise with marketing engagement platforms (Braze, Iterable, Salesforce Marketing Cloud) and ability to build, troubleshoot, and optimize sophisticated automation programs.
•Deep understanding of consumer data analytics, data architectures/pipelines, API connectivity, and SQL proficiency.
•Experience developing and optimizing mobile-first lifecycle marketing programs across push notifications, in-app messaging, and other app-native channels.

Experience:8+ yearsMobile-firstB2CMarketplaceRetail

Education:Bachelor's

Skills:CommunicationLeadershipCollaborationAnalytical thinkingProblem-solving

Tech Stack:BrazeIterableSalesforce Marketing CloudSQLAPIMarketing AutomationCRM

Company Brief

Upside

Operates a consumer cashback and rewards platform that offers drivers and shoppers rebates on fuel, groceries, and dining by partnering with merchants and payment networks to deliver targeted offers and payments-driven incentives.

Industry: Payments

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Washington, D.C., United States

Website LinkedIn

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Upside

1 month ago

Lifecycle Marketing Principal, Automations & Incentives

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Washington

Workplace: Hybrid

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Director level

Key Responsibilities

•Architect the Automated Funnel: design, build, instrument, and optimize scalable lifecycle automations across onboarding, habituation (M1–M3 retention), reactivation, and referral loops.
•Lead Multi-Vertical crossover by prioritizing behavior-triggered journeys to convert engaged users into high-LTV grocery/restaurant customers based on geographic proximity and market potential.
•Implement Advanced Personalization: integrate 1:1 consumer-to-merchant matching and personalization logic within core communications to maximize conversion velocity.
•Harmonize the Incentive Ecosystem: align offers and bonus budgets with lifecycle strategies to drive long-term habituation while maximizing incremental impact.
•Collaborate across teams (marketing, data science, analytics, engineering) to deploy AI-driven workflows and ensure scalable, always-on lifecycle programs.

Pay and Benefits

Salary: USD 169,000 - 201,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kEquityPaid LeaveParential LeaveWellness StipendMeal AllowanceLearning Stipend

Key Requirements

•8+ years of progressive experience in Lifecycle Marketing and CRM, with a track record of increasing consumer engagement and retention in mobile-first B2C experiences or marketplace brands.
•Bachelor's degree in Marketing, Business Administration, or a related field.
•Hands-on expertise with marketing engagement platforms (Braze, Iterable, Salesforce Marketing Cloud) and ability to build, troubleshoot, and optimize sophisticated automation programs.
•Deep understanding of consumer data analytics, data architectures/pipelines, API connectivity, and SQL proficiency.
•Experience developing and optimizing mobile-first lifecycle marketing programs across push notifications, in-app messaging, and other app-native channels.

Experience:8+ yearsMobile-firstB2CMarketplaceRetail

Education:Bachelor's

Skills:CommunicationLeadershipCollaborationAnalytical thinkingProblem-solving

Tech Stack:BrazeIterableSalesforce Marketing CloudSQLAPIMarketing AutomationCRM

Company Brief

Upside

Industry: Payments

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Washington, D.C., United States

Website LinkedIn