Demand Generation Marketing Strategist, Residential and MOEM Segment

Eaton
Raleigh
Workplace: HybridFull timeUSD 112,500 - 165,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Innovative","Self-starter","Cross-functional collaboration","Data analysis","Verbal communication"]

Own segment-focused demand generation and marketing communications strategy for Eaton’s Residential and MOEM markets within the ES-A Electrical Sector-Americas. Collaborate with sales, product marketing, channel teams, and regional counterparts to localize, execute, measure, and optimize integrated campaigns across digital, social, and experiential channels. Lead tradeshows/events planning, align activity with sales targets, leverage CRM/PRM to improve lead flow, and manage budgets and forecasts to drive revenue growth.

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Eaton
Eaton
6 days ago

Demand Generation Marketing Strategist, Residential and MOEM Segment

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Job Summary

Own segment-focused demand generation and marketing communications strategy for Eaton’s Residential and MOEM markets within the ES-A Electrical Sector-Americas. Collaborate with sales, product marketing, channel teams, and regional counterparts to localize, execute, measure, and optimize integrated campaigns across digital, social, and experiential channels. Lead tradeshows/events planning, align activity with sales targets, leverage CRM/PRM to improve lead flow, and manage budgets and forecasts to drive revenue growth.
Location: Raleigh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and localize segment and customer-focused marketing communications strategies aligned with commercial goals and market positioning.
  • •Plan, deploy, and measure regionally executed integrated campaigns across digital, social, and experiential channels to drive pipeline momentum.
  • •Lead strategy and activation for campaigns and experiences across the buying journey, including regional tradeshows and events planning.
  • •Align marketing communications with sales priorities and help maximize lead flow and opportunity conversion using CRM/PRM technologies; ensure lead follow-up and outbound messaging support campaign content.
  • •Analyze customer data, performance metrics, and feedback to continuously improve campaign performance, lead quality, and engagement; manage budgets, forecasts, and expenses.

Pay and Benefits

Salary: USD 112,500 - 165,000 annually
Perks:Health InsuranceRetirementWellness StipendLearning Budget

Key Requirements

  • •Bachelor’s degree from an accredited institution.
  • •Minimum 10 years’ experience in digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy, and sales enablement strategy.
  • •Candidates must currently reside within a 50 mile radius of Beachwood, OH; Raleigh, NC; Moon Township, PA; Waukesha, WI; or Arden, NC.
  • •Marketing experience within a technical organization.
  • •Relocation is not available.
Experience:10+ yearsDigital marketingContent marketingIntegrated campaignsLead generationAccount-based marketingTradeshows
Education:Bachelor's
Skills:InnovativeSelf-starterCross-functional collaborationData analysisVerbal communication
Tech Stack:SEOAnalyticsCRMPRM

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn