User Growth GTM Strategy Manager - TikTok Shop

TikTok
Seattle
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Presentation","Cross-functional collaboration","Project management"]

Own TikTok Shop user growth go-to-market strategy end to end by managing seller communications and improving promotion participation and platform income. Plan and execute GTM strategies aligned to business goals, coordinate GTM content writing in Chinese and English, and drive approvals and training support for AMs and merchants. Partner with industry operations to tailor seller packages and use seller participation and performance analysis to iterate programs and boost ROI.

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FursaFursa
TikTok
TikTok
1 month ago

User Growth GTM Strategy Manager - TikTok Shop

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own TikTok Shop user growth go-to-market strategy end to end by managing seller communications and improving promotion participation and platform income. Plan and execute GTM strategies aligned to business goals, coordinate GTM content writing in Chinese and English, and drive approvals and training support for AMs and merchants. Partner with industry operations to tailor seller packages and use seller participation and performance analysis to iterate programs and boost ROI.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Manage end-to-end industry and seller communication to improve user growth promotion strategy, seller participation rate, and platform income.
  • •Plan and implement user growth GTM strategies based on business goals, including GTM content writing (Chinese and English), approvals coordination, and training/Q&A support for AMs and merchants.
  • •Collaborate with industry operations to conduct 1-1 seller communication, gather requirements, and customize package benefits based on research.
  • •Conduct data analysis on seller participation and performance to capture feedback, drive product and strategy improvements, and encourage more sellers to join.

Key Requirements

  • •Bachelor’s degree or above and experience owning complex product areas with significant cross-functional dependencies.
  • •3+ years managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, collaborating with operations, marketing, product, and data science teams (preferably in e-commerce).
  • •Strong analytical skills to translate data into actionable insights.
  • •Excellent communication and presentation skills for cross-functional and stakeholder coordination.
  • •Ability to work independently and collaboratively in a fast-paced environment.
Experience:3+ yearsE-commercePerformance marketing
Education:Bachelor's
Skills:Analytical skillsCommunicationPresentationCross-functional collaborationProject management
Languages:ChineseEnglish
Tech Stack:ML models

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn