2 days ago

User Growth GTM Strategy Manager - TikTok Shop

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own TikTok Shop user growth go-to-market strategy end to end by managing seller communications and improving promotion participation and platform income. Plan and execute GTM strategies aligned to business goals, coordinate GTM content writing in Chinese and English, and drive approvals and training support for AMs and merchants. Partner with industry operations to tailor seller packages and use seller participation and performance analysis to iterate programs and boost ROI.

Location: Seattle

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Manage end-to-end industry and seller communication to improve user growth promotion strategy, seller participation rate, and platform income.
•Plan and implement user growth GTM strategies based on business goals, including GTM content writing (Chinese and English), approvals coordination, and training/Q&A support for AMs and merchants.
•Collaborate with industry operations to conduct 1-1 seller communication, gather requirements, and customize package benefits based on research.
•Conduct data analysis on seller participation and performance to capture feedback, drive product and strategy improvements, and encourage more sellers to join.

Key Requirements

•Bachelor’s degree or above and experience owning complex product areas with significant cross-functional dependencies.
•3+ years managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, collaborating with operations, marketing, product, and data science teams (preferably in e-commerce).
•Strong analytical skills to translate data into actionable insights.
•Excellent communication and presentation skills for cross-functional and stakeholder coordination.
•Ability to work independently and collaboratively in a fast-paced environment.

Experience:3+ yearsE-commercePerformance marketing

Education:Bachelor's

Skills:Analytical skillsCommunicationPresentationCross-functional collaborationProject management

Languages:ChineseEnglish

Tech Stack:ML models

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

TikTok

2 days ago

User Growth GTM Strategy Manager - TikTok Shop

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Seattle

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Manage end-to-end industry and seller communication to improve user growth promotion strategy, seller participation rate, and platform income.
•Plan and implement user growth GTM strategies based on business goals, including GTM content writing (Chinese and English), approvals coordination, and training/Q&A support for AMs and merchants.
•Collaborate with industry operations to conduct 1-1 seller communication, gather requirements, and customize package benefits based on research.
•Conduct data analysis on seller participation and performance to capture feedback, drive product and strategy improvements, and encourage more sellers to join.

Key Requirements

•Bachelor’s degree or above and experience owning complex product areas with significant cross-functional dependencies.
•3+ years managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, collaborating with operations, marketing, product, and data science teams (preferably in e-commerce).
•Strong analytical skills to translate data into actionable insights.
•Excellent communication and presentation skills for cross-functional and stakeholder coordination.
•Ability to work independently and collaboratively in a fast-paced environment.

Experience:3+ yearsE-commercePerformance marketing

Education:Bachelor's

Skills:Analytical skillsCommunicationPresentationCross-functional collaborationProject management

Languages:ChineseEnglish

Tech Stack:ML models

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn