International Media Manager – LATAM

Sony Interactive Entertainment
São Paulo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Communication","Partner management","Organization","Collaboration","Analytical problem solving"]

Bridge global media strategy to locally relevant campaigns across Latin America, with focus on Brazil and CASSA. Lead end-to-end media planning and execution, ensuring delivery is data-informed, on time, on budget, and KPI-aligned. Manage local media agency relationships, oversee measurement and optimization with Analytics & Insights, and provide market insights back into global planning to improve relevance and impact for the PlayStation portfolio.

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Sony Interactive Entertainment
Sony Interactive Entertainment
4 days ago

International Media Manager – LATAM

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Last checked: 8 hours agoStatus: Live

Job Summary

Bridge global media strategy to locally relevant campaigns across Latin America, with focus on Brazil and CASSA. Lead end-to-end media planning and execution, ensuring delivery is data-informed, on time, on budget, and KPI-aligned. Manage local media agency relationships, oversee measurement and optimization with Analytics & Insights, and provide market insights back into global planning to improve relevance and impact for the PlayStation portfolio.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Translate global media strategies into locally relevant plans and activations across LATAM, ensuring campaigns are aligned to KPIs, data-informed, and delivered on time and on budget.
  • •Lead end-to-end campaign planning and execution across LATAM markets, maintaining a portfolio view of audiences, channels, and investment.
  • •Manage local media agency relationships, improving briefing/reporting/optimization processes and handling performance, resourcing, and financial management (budgets, POs).
  • •Embed a test-and-learn measurement approach, oversee post-campaign analysis, and partner with Analytics & Insights to optimize performance and inform future investment decisions.
  • •Act as a connector between Global and Local teams, aligning priorities and ways of working and liaising with Brazilian and CASSA Commercial teams on retail media activity.

Key Requirements

  • •8+ years of experience in media, marketing, or advertising (entertainment, gaming, or tech preferred).
  • •Fluent in English and Brazilian Portuguese (spoken and written); Spanish is a bonus.
  • •Based in Brazil and able to regularly attend the São Paulo office for collaboration.
  • •Strong understanding of the media and retail landscape across LATAM markets (Brazil and CASSA, primarily Mexico).
  • •Proven ability to lead media agencies and cross-functional teams, delivering integrated multi-channel campaigns with measurement and optimization.
Experience:8+ yearsEntertainmentGamingMediaAdvertisingRetail media
Skills:CommunicationPartner managementOrganizationCollaborationAnalytical problem solving
Languages:EnglishPortugueseSpanish
Tech Stack:ProgrammaticPaid socialSearchCampaign measurementAnalyticsOptimizationAI

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn