Technical Product Marketing Manager

Addepar
New York
Workplace: OnsiteFull timeUSD 106,000 - 166,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Cross-functional collaboration","Strategic thinking","Storytelling","Communication","Independent execution"]

Own a strategic product marketing and go-to-market plan for data architecture, native AI workflows, and alternative asset solutions. Partner across Product and GTM to manage launches, refine positioning, and craft messaging that translates technical capabilities into customer value. Use market and competitive insights to equip internal teams with talking points, develop full-funnel content and materials, and produce thought leadership to drive awareness, engagement, and retention for key customer segments.

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Addepar
Addepar
2 days ago

Technical Product Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Own a strategic product marketing and go-to-market plan for data architecture, native AI workflows, and alternative asset solutions. Partner across Product and GTM to manage launches, refine positioning, and craft messaging that translates technical capabilities into customer value. Use market and competitive insights to equip internal teams with talking points, develop full-funnel content and materials, and produce thought leadership to drive awareness, engagement, and retention for key customer segments.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and alternative asset solutions.
  • •Manage product and feature launch processes with Product, Marketing, and GTM teams to ensure successful market entry and adoption.
  • •Use market and competitive insights to refine positioning and equip internal teams with up-to-date talking points.
  • •Translate technical workflows into market-ready solutions by building working relationships across Product and GTM teams.
  • •Define product positioning and messaging, and collaborate on GTM strategies and marketing materials to support solutions and use cases.

Pay and Benefits

Salary: USD 106,000 - 166,000 annually
Equity and Bonus:Equity

Key Requirements

  • •3+ years of product marketing experience, ideally in B2B SaaS, financial services, or fintech.
  • •Experience launching and positioning technical platform solutions and developing strong value propositions and content.
  • •Excellent writing and communication skills to translate sophisticated/technical features into customer benefits.
  • •Ability to design and roll out go-to-market strategies using multiple channels and content types.
  • •Experience influencing cross-functional teams to deliver high-visibility product launches to market.
Experience:3+ yearsB2B SaaSFinancial servicesFintech
Skills:Cross-functional collaborationStrategic thinkingStorytellingCommunicationIndependent execution
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar
Provides a wealth management platform that aggregates, analyzes, and reports on complex financial data for advisors, family offices, and institutions to enable better investment decision-making and portfolio reporting.
Industry: Wealth Management
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Mountain View, United States
Founded: 2009
WebsiteLinkedIn