Marketing Executive - Paid Social

Informa
United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Stakeholder management","Data-driven thinking","Test-and-learn mindset","Self-development"]

Own and optimize paid social campaign plans for all territories, with a strong ROI and growth focus. Partner with marketing planning teams to recommend budgets and growth strategies, collaborating closely with analytics and wider stakeholders. Drive paid social innovation by monitoring market trends and identifying new platforms, tech, and audiences. Use a structured test-and-learn approach, documenting strategy and communicating performance against KPIs.

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FursaFursa
Informa
Informa
2 days ago

Marketing Executive - Paid Social

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own and optimize paid social campaign plans for all territories, with a strong ROI and growth focus. Partner with marketing planning teams to recommend budgets and growth strategies, collaborating closely with analytics and wider stakeholders. Drive paid social innovation by monitoring market trends and identifying new platforms, tech, and audiences. Use a structured test-and-learn approach, documenting strategy and communicating performance against KPIs.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Own specific paid social campaign plans and performance.
  • •Lead paid social activity across all territories, optimizing performance for growth with an ROI focus.
  • •Work with planning teams to recommend effective growth strategies and budgets.
  • •Collaborate with other teams and internal stakeholders.
  • •Lead paid social innovation using a test-and-learn agenda and communicate performance to uncover growth levers.

Pay and Benefits

Perks:Annual LeavePrivate MedicalEmployee AssistancePensionShare Match

Key Requirements

  • •Demonstrable experience managing paid social ad campaigns on platforms such as LinkedIn and Meta.
  • •Awareness of commercial issues including profitability, growth, and strategy evaluation and selection.
  • •A high degree of proficiency in paid social and an understanding of market conditions and commercial opportunities.
  • •Ability to manage project information and corresponding KPIs effectively.
  • •Ability to present information clearly to a variety of stakeholders.
Experience:Paid socialPerformance marketingPublishing
Skills:CollaborationStakeholder managementData-driven thinkingTest-and-learn mindsetSelf-development
Languages:English
Tech Stack:Paid socialLinkedInMetaKPIs

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn