Influencer Program Lead - LATAM

OpenAI
São Paulo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Insight-driven judgment","Product storytelling","Collaboration","Ownership","Cross-functional communication"]

Own influencer marketing across Brazil and Spanish-speaking LATAM, from strategy and creator selection to briefing, delivery, and measurement. Translate product features and AI capabilities into clear creator briefs and demonstrations that drive adoption of useful ChatGPT applications. Lead creator operations and partnership marketing plans, coordinating cross-functional teams to align messaging, approvals, assets, and launch readiness.

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FursaFursa
OpenAI
OpenAI
1 day ago

Influencer Program Lead - LATAM

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Last checked: 15 hours agoStatus: Live

Job Summary

Own influencer marketing across Brazil and Spanish-speaking LATAM, from strategy and creator selection to briefing, delivery, and measurement. Translate product features and AI capabilities into clear creator briefs and demonstrations that drive adoption of useful ChatGPT applications. Lead creator operations and partnership marketing plans, coordinating cross-functional teams to align messaging, approvals, assets, and launch readiness.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own influencer strategy and the program calendar for Brazil and Spanish-speaking LATAM, defining objectives and a sustainable mix of always-on education and campaign activity.
  • •Select, brief, and manage creators and agencies; build relationships that support consistent, useful storytelling.
  • •Translate product features and AI capabilities into creator briefs, demonstrations, and content with accurate expectations of product behavior and limitations.
  • •Coordinate creator-led campaigns for product launches and cultural moments, aligning content distribution and reuse with internal teams.
  • •Lead creator operations and partnership marketing plans, including scopes, budgets, timelines, usage rights, delivery tracking, and launch readiness.

Key Requirements

  • •Proven experience leading marketing programs from strategy through hands-on execution, with knowledge of creator ecosystems in LATAM.
  • •Deep local market knowledge and an insight-first approach to determine creator fit, content quality, and cultural relevance.
  • •Strong product storytelling skills and product curiosity, translating complex AI capabilities into useful, credible consumer narratives.
  • •Experience managing the marketing side of partnerships, including audience-specific messaging, co-marketing plans, creative development, and cross-functional delivery.
  • •Fluency in Portuguese and English, with the ability to communicate clearly and collaborate across local, regional, and global teams.
Experience:Influencer marketingCreator ecosystemsPartnership marketingLATAM
Skills:Insight-driven judgmentProduct storytellingCollaborationOwnershipCross-functional communication
Languages:PortugueseEnglish

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor