Field Marketing Manager

Rogo
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Organizational skills","Adaptability","Ownership","Collaboration"]

Own and execute a field event strategy that boosts brand awareness across key finance markets, from conferences and panels to VIP experiences and partner activations. Augment the plan with virtual programs like webinars and virtual activations. Handle end-to-end event logistics, lead capture, budgeting, and post-event follow-up to maximize ROI. Partner with sales, product, and senior stakeholders, maintain brand consistency, and report outcomes across the broader field marketing roadmap.

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FursaFursa
Rogo
Rogo
1 month ago

Field Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own and execute a field event strategy that boosts brand awareness across key finance markets, from conferences and panels to VIP experiences and partner activations. Augment the plan with virtual programs like webinars and virtual activations. Handle end-to-end event logistics, lead capture, budgeting, and post-event follow-up to maximize ROI. Partner with sales, product, and senior stakeholders, maintain brand consistency, and report outcomes across the broader field marketing roadmap.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Implement an event strategy anchored in field events, including conferences, trade shows, panels, roundtables, fireside chats, networking events, VIP experiences, dinners, happy hours, partner events, brand activations, product launch activations, and employer branding events.
  • •Implement a virtual event strategy to augment field events, including webinars and virtual activations and experiences.
  • •Manage event logistics such as vendor sourcing, budgeting, attendee management, and on-site execution.
  • •Design onsite lead capture and post-event follow-up sequences to maximize ROI and ensure consistency.
  • •Collaborate cross-functionally with sales, product, and senior stakeholders; own and report outcomes for individual events and the broader field marketing roadmap.

Key Requirements

  • •5+ years of field marketing or event marketing experience, ideally in B2B SaaS, institutional finance, FinTech, or AI.
  • •Proven track record planning and executing in-person and virtual events that drive pipeline and brand awareness.
  • •Strong project management and organizational skills to manage multiple complex programs simultaneously.
  • •Ability to thrive in fast-paced, high-growth environments and adapt in ambiguous situations.
  • •Ability to switch between quickly executing reactive event needs and proactively conceiving and running end-to-end events over months.
Experience:5+ yearsB2B SaaSInstitutional financeFinTechAI
Skills:Project managementOrganizational skillsAdaptabilityOwnershipCollaboration
Tech Stack:AI

Company Brief

Rogo
Provides an AI-driven research platform that automates consumer interviews, surveys, and qualitative insights to help product and marketing teams gather and analyze customer feedback faster.
Industry: Enterprise Software
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