Senior Reg Marketing Executive, APAC

Samsonite
Hong Kong
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Creativity","Project management","Teamwork","Stakeholder management"]

Lead APAC regional marketing communications, managing content calendars, asset creation, and market support across Hong Kong and Asia. Collaborate with Product and Creative teams, coordinate with agencies, and ensure consistent regional campaigns, asset adaptation, and performance analysis.

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Samsonite
Samsonite
2 months ago

Senior Reg Marketing Executive, APAC

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead APAC regional marketing communications, managing content calendars, asset creation, and market support across Hong Kong and Asia. Collaborate with Product and Creative teams, coordinate with agencies, and ensure consistent regional campaigns, asset adaptation, and performance analysis.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and manage APAC regional content strategy and calendar to ensure consistent communication across markets and channels.
  • •Oversee asset gaps and coordinate creation of regional brand campaigns, photography, and toolkits.
  • •Guide local markets on asset development, resizing, and adaptation for festival-specific design, photography, and video production.
  • •Collaborate with agencies, production houses, photographers, and stylists to direct regional/local campaign shoots and obtain Global Creative Team approvals.
  • •Lead asset adaptation and ensure master assets meet market-specific and platform-specific requirements (Social, OOH, Digital Display).

Key Requirements

  • •Bachelor’s degree in Communications, Marketing, Fine Arts, or related field
  • •3–5 years of experience in content management, creative production, or digital marketing
  • •Proven collaboration with reputable 4A creative agencies
  • •Strong background in shooting management for luxury/lifestyle brands and influencer partnerships
  • •Advanced proficiency in Adobe Photoshop and Illustrator
Experience:3-5 yearsMarketingLuxuryLifestyleBrandCampaigns
Education:Bachelor's
Skills:CommunicationCreativityProject managementTeamworkStakeholder management
Languages:English
Tech Stack:Adobe PhotoshopAdobe IllustratorPremiere ProAfter EffectsCapCutWorkfrontScene7

Company Brief

Samsonite
Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Luxembourg, Luxembourg
Founded: 1910
WebsiteLinkedIn