Head of Public Relations

Qualtrics
Nashville
Workplace: RemoteFull timeUSD 196,000 - 257,000 annuallyFunction: Communications, PR & CommunityExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Crisis management","Communication","Collaboration","Fast-paced execution"]

Lead the company’s global public relations strategy to strengthen brand visibility, reputation, and executive thought leadership. Oversee a team of PR professionals and agency partnerships, owning media relations, crisis communication planning, and the creation of press materials and media kits. Collaborate with product marketing, customer success, and corporate communications to align messaging across markets, while tracking PR performance metrics and reporting insights to senior leadership.

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FursaFursa
Qualtrics
Qualtrics
4 days ago

Head of Public Relations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead the company’s global public relations strategy to strengthen brand visibility, reputation, and executive thought leadership. Oversee a team of PR professionals and agency partnerships, owning media relations, crisis communication planning, and the creation of press materials and media kits. Collaborate with product marketing, customer success, and corporate communications to align messaging across markets, while tracking PR performance metrics and reporting insights to senior leadership.
Location: Nashville
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and implement PR strategy aligned to business objectives, enhancing brand visibility and thought leadership.
  • •Manage media relations: build journalist and influencer relationships, pitch stories, respond to inquiries, and secure coverage.
  • •Lead and mentor a global PR team and oversee global agency partnerships, including goal-setting and performance evaluations.
  • •Create and manage crisis communication plans and coordinate rapid response with internal stakeholders.
  • •Track and report PR performance metrics (coverage, sentiment, impact) to senior leadership, partnering across teams to align messaging.

Pay and Benefits

Salary: USD 196,000 - 257,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveWellness StipendAnnual Bonus

Key Requirements

  • •Bachelor’s degree in Public Relations, Communications, Marketing, or related field (advanced degree a plus).
  • •10+ years of public relations experience, including at least 3 years in a managerial role.
  • •Proven experience in media relations and crisis management in technology and healthcare environments.
  • •Excellent written and verbal communication skills to craft compelling narratives.
  • •Experience managing teams and using PR analytics tools to measure media impact.
Experience:10+ yearsTechnologyHealthcare
Education:Bachelor's in Public Relations, Communications, Marketing (or related field)
Skills:LeadershipCrisis managementCommunicationCollaborationFast-paced execution
Languages:English

Company Brief

Qualtrics
Provides an experience management (XM) platform that helps organizations collect, analyze, and act on customer, employee, product, and brand experience data to improve business outcomes across functions.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Provo, United States
Founded: 2002
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn