Senior Associate - Loyalty CRM & Digital Marketing

Chalhoub Group
Dubai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Problem solving","Presentation skills","Organization","Collaboration"]

Own and elevate loyalty marketing by developing and executing CRM and digital initiatives that drive member engagement, retention, and advocacy. Collaborate with analytics, CRM, product, digital media, operations, and agencies to launch omnichannel lifecycle campaigns, optimize customer journeys, and run A/B tests to maximize KPI impact. Maintain brand identity and manage loyalty content across app/web and gift cards, while reporting performance and improving spend efficiency.

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Chalhoub Group
Chalhoub Group
2 days ago

Senior Associate - Loyalty CRM & Digital Marketing

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and elevate loyalty marketing by developing and executing CRM and digital initiatives that drive member engagement, retention, and advocacy. Collaborate with analytics, CRM, product, digital media, operations, and agencies to launch omnichannel lifecycle campaigns, optimize customer journeys, and run A/B tests to maximize KPI impact. Maintain brand identity and manage loyalty content across app/web and gift cards, while reporting performance and improving spend efficiency.
Location: Dubai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support establishing loyalty as a group asset by driving loyalty KPIs through audience identification, conversion levers, and performance maximization within budget.
  • •Build and optimize loyalty CRM/lifecycle programmes, including segmentation, customer journeys, omnichannel execution, and ongoing testing to improve engagement and ROI.
  • •Partner with internal teams and third parties to plan, brief, produce, and publish loyalty assets across emails, landing pages, app/web, and gift card moments using CMS and content trackers.
  • •Collaborate on brand identity and Arabic tone of voice by maintaining brand guidelines and copywriting/proofreading content in English and Arabic prior to publishing.
  • •Monitor and report on paid media and lifecycle performance using reporting tools, interpret insights, and manage marketing/CRM invoicing tracking.

Pay and Benefits

Perks:Health InsuranceChild EducationRemote WorkEmployee Discounts

Key Requirements

  • •5+ years of experience in omnichannel marketing within loyalty programmes and/or the luxury fashion, beauty, or hospitality industry.
  • •3+ years of experience in CRM/lifecycle in loyalty programmes.
  • •Strong English and native Arabic verbal and written skills for copywriting, proofreading, and publishing across both languages.
  • •Experience navigating and managing content via a CMS.
  • •Comfort with analytics and marketing platforms including Google Analytics, Meta Business, and Salesforce Marketing Cloud, plus reporting tools.
Experience:5+ years
Skills:Analytical thinkingProblem solvingPresentation skillsOrganizationCollaboration
Languages:EnglishArabic
Tech Stack:Google AnalyticsMeta BusinessSalesforce Marketing CloudCMSPowerPointFigmaA/B testingDigital advertisingSearch engine marketing

Company Brief

Chalhoub Group
Chalhoub Group is a Dubai-based family-owned luxury retail partner in the Middle East, operating owned and international brands across fashion, beauty, watches, jewellery and lifestyle with extensive omnichannel retail and distribution services.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1955
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