VP Brand

Superpower
San Francisco
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Creative judgment","Leadership","Team building","Strategic thinking","Analytical thinking"]

Own brand strategy, positioning, and an integrated campaign roadmap that builds a trusted, widely recognized consumer health brand. Lead hands-on development from customer insights to messaging, creative briefs, production, distribution, and measurement—while building a high-performing brand team and partner network. Partner with Paid Media to connect brand activity to awareness, consideration, branded search, and qualified demand, and align with Product, Clinical, and Member Experience so promises match the service people receive.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Superpower
Superpower
3 hours ago

VP Brand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own brand strategy, positioning, and an integrated campaign roadmap that builds a trusted, widely recognized consumer health brand. Lead hands-on development from customer insights to messaging, creative briefs, production, distribution, and measurement—while building a high-performing brand team and partner network. Partner with Paid Media to connect brand activity to awareness, consideration, branded search, and qualified demand, and align with Product, Clinical, and Member Experience so promises match the service people receive.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own brand strategy and positioning, translating customer research and product realities into a clear, differentiated reason to choose Superpower.
  • •Lead integrated campaigns end-to-end: set the campaign calendar; guide work from briefs through production, launch, and evaluation.
  • •Set brand expression and creative standards, including building a brand system and working directly with copy, design, and production specialists.
  • •Plan sustained visibility and demand by connecting content, creators, member stories, cultural partnerships, and earned attention with campaign activity.
  • •Own brand investment and measurement, managing the brand budget and partnering with Growth to assess how brand activity drives new-member acquisition.

Key Requirements

  • •Have owned a consumer-brand function, accountable for strategy, budget, team, and results, including decisions through meaningful growth.
  • •Take distinctive work all the way to market; show campaigns or launches you personally led and explain customer insight and creative decisions.
  • •Demonstrate business impact by explaining changes in awareness, consideration, demand, or acquisition with supporting evidence and your contribution.
  • •Bring strong creative judgment: write useful briefs, recognize strong ideas, and give precise feedback across copy, design, and storytelling—especially simplifying complex health offerings.
  • •Build teams and deliver through them: hire and develop talent, select external specialists, and maintain quality under limited time and resources.
Experience:Consumer healthcareHealthcareWellnessSubscriptions
Skills:Creative judgmentLeadershipTeam buildingStrategic thinkingAnalytical thinking

Company Brief

Superpower
Provides productivity enhancements for large language model workflows, including a browser extension and tools that add conversation management, templates, advanced prompts, and UI improvements for ChatGPT and other AI interfaces.
Industry: Developer Tools
Website