Director, Performance Marketing

Help Scout
United States
Workplace: RemoteFull timeUSD 198,000 - 218,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Analytical skills","Experimentation","Communication","Relationship building","Results-driven"]

Own performance marketing strategy to drive Help Scout’s signup growth and move the business upmarket. Lead paid, lifecycle, and conversion efforts across search and display, set ad/creative and bidding standards, and evaluate new paid channels like paid social and direct mail. Partner with Sales and RevOps to connect spend to pipeline and revenue, and shape Help Scout’s presence in AI-driven discovery.

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Help Scout
Help Scout
9 hours ago

Director, Performance Marketing

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Last checked: 6 hours agoStatus: Live

Job Summary

Own performance marketing strategy to drive Help Scout’s signup growth and move the business upmarket. Lead paid, lifecycle, and conversion efforts across search and display, set ad/creative and bidding standards, and evaluate new paid channels like paid social and direct mail. Partner with Sales and RevOps to connect spend to pipeline and revenue, and shape Help Scout’s presence in AI-driven discovery.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own performance marketing strategy, setting quarterly and long-term plans across paid, lifecycle, and conversion while building contingency plans.
  • •Improve paid performance by iterating ad copy, creative, bidding strategy, and budget allocation across paid search and display.
  • •Build business cases for new paid channels (e.g., paid social, affiliate, direct mail, OOH) and align measurement and investment decisions with leadership.
  • •Partner with Sales and RevOps to connect paid spend to pipeline and revenue, ensuring channel decisions reflect downstream conversion.
  • •Advance paid and organic acquisition alignment and define Help Scout’s approach to AI-driven discovery alongside traditional paid and organic search.

Pay and Benefits

Salary: USD 198,000 - 218,000 annually
Equity and Bonus:Equity
Perks:Parental LeaveHome OfficeLearning BudgetHealth Insurance

Key Requirements

  • •At least 7+ years in performance or growth marketing, including owning strategy for a B2B SaaS company.
  • •Significant experience owning paid/performance marketing strategy (not just executing campaigns) for B2B SaaS.
  • •Expertise across paid channels and search benchmarks, including PPC, CPM, and ROAS.
  • •Strong analytical skills with experience in tools like Google Analytics and Google Tag Manager and attribution platforms.
  • •Ability to run rapid experimentation, adapt strategy based on data, and communicate insights to senior leaders and cross-functional teams.
Experience:7+ yearsB2B SaaS
Skills:Analytical skillsExperimentationCommunicationRelationship buildingResults-driven
Tech Stack:Google AnalyticsGoogle Tag Manager

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Help Scout
Provides a subscription-based help desk and knowledge base platform (shared inbox, live chat, in-app messaging, Docs/Beacon) that helps SMBs manage customer support and improve customer experience.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Boston, United States
Founded: 2011
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