AVP, B2B Lifecycle Marketing

Synchrony
Chicago, Kansas City, San Francisco, Dallas, Phoenix, Boston, St. Paul, Orlando, Baltimore, Seattle, Charlotte
Workplace: HybridFull timeUSD 90,000 - 155,000 annuallyFunction: Marketing & GrowthExperience: 9+ yearsEducation: high_schoolSkills: ["Analytical","Communication","Presentation","Cross-functional influence","Problem-solving"]

Own B2B lifecycle marketing strategy for provider segments across onboarding, engagement, growth, retention, and reactivation. Build journey frameworks and segmentation/personalization strategies to drive activation, utilization, and long-term provider value. Partner with Salesforce Marketing Cloud, Product, CRM, Analytics, Operations, and Creative to deliver integrated programs, define KPIs and measurement plans, and lead continuous optimization through testing and experimentation. Manage budget and present performance insights to senior leadership.

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Synchrony
Synchrony
1 day ago

AVP, B2B Lifecycle Marketing

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Last checked: 9 hours agoStatus: Live

Job Summary

Own B2B lifecycle marketing strategy for provider segments across onboarding, engagement, growth, retention, and reactivation. Build journey frameworks and segmentation/personalization strategies to drive activation, utilization, and long-term provider value. Partner with Salesforce Marketing Cloud, Product, CRM, Analytics, Operations, and Creative to deliver integrated programs, define KPIs and measurement plans, and lead continuous optimization through testing and experimentation. Manage budget and present performance insights to senior leadership.
Location: Chicago, Kansas City, San Francisco, Dallas, Phoenix, Boston, St. Paul, Orlando, Baltimore, Seattle, Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and own lifecycle marketing strategy for provider segments across onboarding, engagement, growth, retention, and reactivation.
  • •Build journey frameworks and segmentation/personalization strategies aligned to provider needs and business opportunity.
  • •Partner with Salesforce Marketing Cloud, Product, CRM, Analytics, Operations, and Creative to define priorities and deliver integrated lifecycle programs.
  • •Continuously optimize journeys using customer insights, research, and performance data, including experimentation roadmaps and A/B testing.
  • •Manage success metrics, measurement plans, governance/best practices, and budget forecasting/tracking; present updates to senior leadership.

Pay and Benefits

Salary: USD 90,000 - 155,000 annually
Perks:Remote Work

Key Requirements

  • •Bachelor’s degree or, in lieu of a degree, a high school equivalent AND 9+ years of lifecycle marketing within the credit card industry.
  • •5+ years in lifecycle marketing, CRM, customer journey strategy, or marketing strategy in a B2B environment.
  • •Strong understanding of segmentation, personalization, journey orchestration, and marketing automation.
  • •Translate customer insights and analytics into actionable marketing strategies.
  • •Experience with Salesforce Marketing Cloud (or similar marketing automation platforms), plus customer journey mapping and performance measurement.
Experience:9+ yearsCredit cardB2BLifecycle marketingCRMMarketing automation
Education:High School in Marketing, Business, Communications
Skills:AnalyticalCommunicationPresentationCross-functional influenceProblem-solving
Tech Stack:Salesforce Marketing CloudSalesforceCRMMarketing automationWorkfrontA/B testingCustomer journey mapping

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony
Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stamford, United States
Founded: 2003
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn