Senior Marketing Manager

Tyson Foods
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Analytical skills","Strategic thinking","Cross-functional leadership","Budget management","People leadership"]

Own and evolve brand strategy for a portfolio, including positioning, purpose, target consumers, and competitive differentiation. Use quantitative and qualitative consumer insights to identify unmet needs, guide innovation priorities, and shape go-to-market plans. Monitor brand health and performance, lead cross-functional alignment across creative, media, shopper marketing, and digital, and partner with agencies. Build annual brand plans and manage marketing budgets while coaching one direct report.

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Tyson Foods
Tyson Foods
2 days ago

Senior Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and evolve brand strategy for a portfolio, including positioning, purpose, target consumers, and competitive differentiation. Use quantitative and qualitative consumer insights to identify unmet needs, guide innovation priorities, and shape go-to-market plans. Monitor brand health and performance, lead cross-functional alignment across creative, media, shopper marketing, and digital, and partner with agencies. Build annual brand plans and manage marketing budgets while coaching one direct report.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and evolve brand strategy, including purpose, positioning, target consumer definition, and competitive differentiation.
  • •Synthesize consumer and market insights to identify unmet needs, emerging trends, and actionable guidance for growth and go-to-market strategy.
  • •Monitor brand health and performance (brand equity and market share) and course-correct strategy based on data.
  • •Lead cross-functional alignment across creative, media, shopper marketing, social, and digital experience; partner with media agencies and manage agency relationships.
  • •Develop annual brand plans and manage marketing budget stewardship, ROI tracking, and variance reporting; provide coaching and manage one direct report.

Pay and Benefits

Perks:Paid Leave401kHealth InsuranceLife InsuranceDentalVisionPrescription DrugsRelocation

Key Requirements

  • •Bachelor's degree required; MBA a plus.
  • •8+ years of progressive brand marketing experience with demonstrated ownership of brand strategy.
  • •Strong analytical skills translating consumer/market data into strategic recommendations.
  • •Track record leading cross-functional initiatives and influencing without direct authority.
  • •Prior people management experience (or readiness) to manage and develop a direct report.
Experience:8+ yearsCPGFoodRetail
Education:Bachelor's
Skills:Analytical skillsStrategic thinkingCross-functional leadershipBudget managementPeople leadership

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
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