Manager E-Commerce Content

VF Corporation
Switzerland
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsSkills: ["Leadership","Communication","Organization","Project management","Cross-functional collaboration"]

Own and execute the EMEA eCommerce content strategy and roadmap, ensuring a consistent, consumer-centric brand experience across digital channels. Plan, create, publish, and govern product, campaign, and editorial content end-to-end for key eCommerce touchpoints. Use consumer insights, SEO best practices, and performance data to improve engagement, conversion, and revenue impact. Lead and develop a content team while partnering with cross-functional stakeholders and agencies.

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FursaFursa
VF Corporation
VF Corporation
1 day ago

Manager E-Commerce Content

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own and execute the EMEA eCommerce content strategy and roadmap, ensuring a consistent, consumer-centric brand experience across digital channels. Plan, create, publish, and govern product, campaign, and editorial content end-to-end for key eCommerce touchpoints. Use consumer insights, SEO best practices, and performance data to improve engagement, conversion, and revenue impact. Lead and develop a content team while partnering with cross-functional stakeholders and agencies.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Manager level

Key Responsibilities

  • •Own the EMEA eCommerce content strategy and roadmap and deliver consistent, consumer-centric digital experiences.
  • •Define seasonal content priorities and storytelling frameworks aligned with commercial, merchandising, and brand objectives.
  • •Lead end-to-end content planning, creation, and publication across eCommerce touchpoints (Homepage, PLPs, PDPs, Editorial Hubs, Landing Pages).
  • •Drive content governance and performance optimization using KPIs, SEO principles, consumer insights, and site performance data.
  • •Oversee content briefing, asset creation, localization, and publication; partner with internal teams and agencies; lead and develop the content team.

Pay and Benefits

Perks:Gym MembershipBrand DiscountMeal Allowance

Key Requirements

  • •5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing, or related disciplines.
  • •Experience working in a global or multi-market eCommerce environment.
  • •Strong understanding of content strategy, digital merchandising, customer journeys, and eCommerce best practices.
  • •Experience with CMS platforms, content governance, and digital content production workflows.
  • •Ability to lead and develop teams and influence cross-functional partners (Merchandising, Marketing, Creative, CRM, Product, UX, and agencies).
Experience:5+ yearsE-commerceDigital merchandisingDigital marketingMulti-market
Skills:LeadershipCommunicationOrganizationProject managementCross-functional collaboration
Languages:English
Tech Stack:CMS

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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