Senior Growth Product Manager - User Activation

Bybit
Abu Dhabi
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Cross-cultural communication","Problem-solving"]

Own key exchange activation metrics and drive user activation growth strategies across the funnel. Plan and iterate consumer-facing growth features and operate campaigns such as trading competitions, airdrops, and seasonal events. Use data-driven methods (funnel analysis, segmentation, A/B testing) to optimize activation, conversion, and retention curves. Coordinate across design, engineering, data, and compliance, while monitoring industry trends and competitor activity to identify opportunities.

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FursaFursa
Bybit
Bybit
2 months ago

Senior Growth Product Manager - User Activation

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Last checked: 1 hour agoStatus: Live

Job Summary

Own key exchange activation metrics and drive user activation growth strategies across the funnel. Plan and iterate consumer-facing growth features and operate campaigns such as trading competitions, airdrops, and seasonal events. Use data-driven methods (funnel analysis, segmentation, A/B testing) to optimize activation, conversion, and retention curves. Coordinate across design, engineering, data, and compliance, while monitoring industry trends and competitor activity to identify opportunities.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own exchange active user metrics (MAU/Cumulative Transactors) and execute user activation growth strategies.
  • •Lead planning and iteration of consumer-facing growth features such as task systems, check-ins, rewards stores, and trading incentives.
  • •Plan and operate user campaigns including trading competitions, airdrops, and seasonal events, from 0 to 1 when needed.
  • •Optimize activation conversion and retention curves using funnel analysis, user segmentation, and A/B testing.
  • •Coordinate cross-functional resources across design, engineering, data, and compliance to deliver projects.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •5+ years in internet product/growth roles, including at least 2 years at a crypto exchange or Web3 platform.
  • •Proven ownership of activation/retention metrics with results such as DAU/MAU growth and retention improvement.
  • •Strong consumer-facing product design experience, including 0-to-1 work on task systems, gamification, or viral growth features.
  • •Proven track record in large-scale campaign planning and execution.
  • •Highly data-literate with proficiency in SQL/BI tools and the ability to design and analyze A/B experiments.
Experience:5+ yearsCrypto exchangeWeb3
Skills:Cross-cultural communicationProblem-solving
Tech Stack:SQLBI tools

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn