Social Media & KOL Strategy Manager

Ferrari N.V.
United States
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Editorial judgment","Written communication","Analytics mindset","Cross-functional collaboration"]

Lead the strategy and day-to-day management of Ferrari North America’s Instagram channel, shaping the editorial calendar, publishing, and audience growth. Own end-to-end social content development and production across photo, short- and long-form video, and real-time event coverage. Partner with the global social team and manage agencies and creator partners to deliver on brand guidance, influencer programming, and KPI-driven performance reporting.

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Ferrari N.V.
Ferrari N.V.
1 day ago

Social Media & KOL Strategy Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead the strategy and day-to-day management of Ferrari North America’s Instagram channel, shaping the editorial calendar, publishing, and audience growth. Own end-to-end social content development and production across photo, short- and long-form video, and real-time event coverage. Partner with the global social team and manage agencies and creator partners to deliver on brand guidance, influencer programming, and KPI-driven performance reporting.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own the strategy, editorial calendar, publishing, audience growth, and day-to-day management of FerrariUSA.
  • •Lead end-to-end content development and production across photography, short- and long-form video, and real-time event coverage.
  • •Manage agencies, production partners, photographers, videographers, editors, creators, and freelancers to deliver content on time and within budget.
  • •Partner with Ferrari’s global social team to concept, produce, and supply North American content for global channels as needed.
  • •Develop and execute influencer, creator, and celebrity partnerships, including talent identification, creative development, and performance measurement.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree with a minimum of 5 years of experience.
  • •Demonstrated experience leading social strategy and managing a major brand social channel.
  • •Deep understanding of Instagram, TikTok, YouTube, and evolving platform audience behaviors.
  • •Strong editorial judgment and exceptional written communication skills.
  • •Experience managing influencer/creator/celebrity partnerships and end-to-end photo/video content production.
Experience:5+ yearsLuxuryAutomotiveSocial mediaInfluencer marketing
Education:Bachelor's
Skills:Strategic thinkingEditorial judgmentWritten communicationAnalytics mindsetCross-functional collaboration
Tech Stack:InstagramTikTokYouTubeSocial listeningSocial analyticsContent production

Company Brief

Ferrari N.V.
Designs, manufactures, and sells luxury sports cars and high-performance vehicles, and participates in motorsport activities. Ferrari also offers branded merchandise, licensing and customer experiences worldwide.
Industry: Automotive
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Maranello, Italy
Founded: 1947
WebsiteLinkedIn