1 day ago

Product Marketing Manager - TikTok Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Drive end-to-end product marketing campaigns for professional creators, turning product priorities into paid initiatives that improve awareness, perception, adoption, and usage across on- and off-platform channels. Partner with agencies, PMs, and the Global Creator Marketing team to develop creator-style, product-led creative, briefs, and scripts, then optimize messaging and targeting using performance metrics. Align priorities across Product and Comms and document learnings to inform global best practices.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product marketing campaigns end to end, planning and executing paid campaigns across on- and off-platform channels.
•Use paid campaigns to deliver both top-of-funnel outcomes (awareness, perception) and lower-funnel outcomes (product adoption, usage).
•Write briefs, review scripts and creative, and manage agencies while staying hands-on throughout execution and optimization.
•Monitor performance against core metrics and adjust messaging, creative, and targeting based on learnings.
•Partner with Product, Comms, and Creator Marketing teams to align priorities and document learnings for future campaigns.

Key Requirements

•5+ years of experience in product marketing, performance marketing, or paid campaign execution.
•Proven experience running paid campaigns for products (tech, platforms, tools, or creator products).
•Strong understanding of creator-style, product-led creative (not traditional brand ads).
•Experience managing agencies and external partners.
•Comfort working with data, metrics, and performance insights to inform decisions.

Experience:5+ yearsCreator economyPerformance marketingPaid campaignsMediaEntertainmentPlatforms

Skills:ExecutionProject managementCross-functional coordinationData-driven decision-makingAgency management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager - TikTok Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product marketing campaigns end to end, planning and executing paid campaigns across on- and off-platform channels.
•Use paid campaigns to deliver both top-of-funnel outcomes (awareness, perception) and lower-funnel outcomes (product adoption, usage).
•Write briefs, review scripts and creative, and manage agencies while staying hands-on throughout execution and optimization.
•Monitor performance against core metrics and adjust messaging, creative, and targeting based on learnings.
•Partner with Product, Comms, and Creator Marketing teams to align priorities and document learnings for future campaigns.

Key Requirements

•5+ years of experience in product marketing, performance marketing, or paid campaign execution.
•Proven experience running paid campaigns for products (tech, platforms, tools, or creator products).
•Strong understanding of creator-style, product-led creative (not traditional brand ads).
•Experience managing agencies and external partners.
•Comfort working with data, metrics, and performance insights to inform decisions.

Experience:5+ yearsCreator economyPerformance marketingPaid campaignsMediaEntertainmentPlatforms

Skills:ExecutionProject managementCross-functional coordinationData-driven decision-makingAgency management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn