Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

De Beers Group
London
Workplace: HybridFull timeFunction: Product ManagementSkills: ["Stakeholder management","Collaboration","Communication","Analytical thinking","Storytelling"]

Own end-to-end, insight-led campaign and innovation enablement by turning consumer, cultural, and performance data into clear, actionable narratives. Embed rigorous development processes, define KPIs and JTBDs, and build tracking and effectiveness frameworks across brand, media, social, PR, and performance signals. Partner with Innovation and Comms teams and agencies to develop differentiated concepts, run learning loops, and activate demand-space insights to guide growth decisions.

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De Beers Group
De Beers Group
11 hours ago

Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

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Last checked: 6 hours agoStatus: Live

Job Summary

Own end-to-end, insight-led campaign and innovation enablement by turning consumer, cultural, and performance data into clear, actionable narratives. Embed rigorous development processes, define KPIs and JTBDs, and build tracking and effectiveness frameworks across brand, media, social, PR, and performance signals. Partner with Innovation and Comms teams and agencies to develop differentiated concepts, run learning loops, and activate demand-space insights to guide growth decisions.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Lead an insight-led process for campaign and innovation development across key projects.
  • •Design and operationalize early-stage concept exploration and define end-to-end development funnels.
  • •Establish campaign tracking and effectiveness frameworks and run post-campaign learning loops.
  • •Translate analytical and demand-space outputs into clear commercial narratives and actionable growth opportunities.
  • •Combine consumer, cultural, behavioral, and performance data into decision-ready insight frameworks and POVs.

Pay and Benefits

Perks:Annual LeavePensionHealth InsuranceDental CoverEmployee AssistanceShare PlansEmployee DiscountsFlexible BenefitsTravel AllowanceCritical Illness

Key Requirements

  • •Strong experience in consumer insight, market research or brand strategy.
  • •Proven ability to translate research into clear recommendations and actionable outputs.
  • •Experience supporting campaign development, innovation pipelines or comms strategy.
  • •Strong understanding of qualitative and quantitative methodologies.
  • •Ability to integrate multiple data sources into clear narratives.
Skills:Stakeholder managementCollaborationCommunicationAnalytical thinkingStorytelling
Languages:English (UK)

Company Brief

De Beers Group
Global diamond company specialising in diamond exploration, mining, trading and retail, operating across mining, polishing and luxury jewellery brands including De Beers London, Forevermark and Element Six.
Industry: Mining & Metals
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Headquarters: London, United Kingdom
Founded: 1888
Glassdoor
Glassdoor: 3.8
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