Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Leadership","Stakeholder management","Data-driven decision-making","Experimentation","Problem-solving"]

Lead Performance Marketing for a strategic Agoda partnership, owning the partnership P&L and driving channel strategy across multiple whitelabel brands. You’ll manage a small team, set OKRs and experimentation roadmaps, and use advanced SQL and marketing analytics to optimize ROI and long-term partnership health. Partner with senior stakeholders through weekly syncs and quarterly business reviews, balancing cross-border collaboration with disciplined execution and executive-ready insights.

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FursaFursa
Agoda
Agoda
13 hours ago

Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead Performance Marketing for a strategic Agoda partnership, owning the partnership P&L and driving channel strategy across multiple whitelabel brands. You’ll manage a small team, set OKRs and experimentation roadmaps, and use advanced SQL and marketing analytics to optimize ROI and long-term partnership health. Partner with senior stakeholders through weekly syncs and quarterly business reviews, balancing cross-border collaboration with disciplined execution and executive-ready insights.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead end-to-end performance marketing strategy for a strategic partnership, owning the partnership marketing P&L and ROI targets.
  • •Manage and develop a team of 2-3 marketing specialists, setting priorities and OKRs aligned to partnership goals.
  • •Define and execute an experimentation roadmap, guiding measurement frameworks and investigating anomalies/opportunities.
  • •Develop annual marketing roadmap and quarterly plans, leading weekly partner syncs and presenting quarterly business reviews to Agoda leadership.
  • •Lead large multi-workstream initiatives with project planning, risk mitigation, and governance/reporting cadence across markets and teams.

Key Requirements

  • •7-10+ years in marketing, growth, or analytics roles with strong analytical thinking and the ability to translate data into actionable insights.
  • •Proficient SQL for daily analysis across multiple tables and complex joins, plus comfort with marketing analytics tools and dashboards.
  • •Experience in performance marketing channels (metasearch, paid search, app marketing, or SEO) and optimizing campaigns toward ROI/profitability targets.
  • •At least 5 years people management experience or demonstrated team leadership, with strong executive communication for VP/Director-level stakeholders.
  • •Comfort with attribution models, incrementality measurement, and experimentation/statistical analysis (preferred).
Experience:7-10 yearsPerformance marketingMarketing analyticsGrowth marketingPartnerships
Skills:LeadershipStakeholder managementData-driven decision-makingExperimentationProblem-solving
Languages:English
Tech Stack:SQLGoogle AdsBingGoogle Hotel AdsTripAdvisorTrivagoKayakGoogle ACiApple ASASEOEmail/CRMA/B testingAttribution modelingIncrementality measurementTableauPower BIMicrosoft

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
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