Principal Marketing Lead – Global Public Sector & Defense

HP
United States
Workplace: OnsiteFull timeUSD 130,700 - 205,200 annuallyFunction: Government & Public AdministrationExperience: 8-12 yearsSkills: ["Strategic thinking","Execution focus","Cross-functional leadership","Written communication","Analytical mindset"]

Lead global marketing strategy and execution for priority public sector and defence markets, aligning regional go-to-market plans across North America, EMEA, and APJ. Drive defence market growth through integrated campaigns, demand generation, events, and ABM, while coordinating sales enablement and cross-functional stakeholder alignment. Own public sector and defence content and thought leadership, manage partner/vendor relationships, and measure pipeline contribution and campaign performance to optimize ROI.

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HP
HP
1 day ago

Principal Marketing Lead – Global Public Sector & Defense

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Job Summary

Lead global marketing strategy and execution for priority public sector and defence markets, aligning regional go-to-market plans across North America, EMEA, and APJ. Drive defence market growth through integrated campaigns, demand generation, events, and ABM, while coordinating sales enablement and cross-functional stakeholder alignment. Own public sector and defence content and thought leadership, manage partner/vendor relationships, and measure pipeline contribution and campaign performance to optimize ROI.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Government & Public Administration
Seniority: Mid level

Key Responsibilities

  • •Define and coordinate Global Public Sector marketing priorities across priority regions, and build annual/quarterly plans aligned to business goals.
  • •Lead defence marketing strategy and growth, developing go-to-market programs tied to procurement and modernization cycles.
  • •Run global go-to-market leadership for integrated campaigns, solution launches, partner programs, channel marketing, demand generation, and sales enablement.
  • •Plan and execute major public sector and defence events (conferences, summits, CIO congresses, executive roundtables) including reporting and follow-up.
  • •Oversee content strategy and thought leadership, manage partners/vendors/agencies, and track/optimize campaign performance and pipeline contribution.
Travel: Extensive travel

Pay and Benefits

Salary: USD 130,700 - 205,200 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceParental Leave

Key Requirements

  • •8–12+ years of B2B technology and public sector/government/defence marketing experience.
  • •Proven experience leading global or cross-regional marketing programs and integrated campaigns.
  • •Strong go-to-market strategy execution across demand generation, events, ABM, and sales enablement.
  • •Ability to manage complex cross-functional programs and communicate with senior stakeholders.
  • •Experience managing agencies, vendors, budgets, procurement, and marketing operations.
Experience:8-12 yearsB2BTechnologyPublic sectorGovernmentDefenceABMDemand generationEvents
Skills:Strategic thinkingExecution focusCross-functional leadershipWritten communicationAnalytical mindset

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
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