Sr. Member Engagement Manager

Carrot
United States
Workplace: RemoteFull timeUSD 125,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Analytical","Cross-functional collaboration","Attention to detail","Communication","Stakeholder management"]

Own end-to-end lifecycle engagement programs for Carrot’s members across email, SMS, and push—partnering with Marketing Operations, Content, Data, and Product to launch, optimize, and measure journeys. Lead audience segmentation, experimentation, and performance analysis to improve engagement and retention, serve as the lifecycle expert on cross-functional initiatives, and integrate product GTM releases into existing automated communications.

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Carrot
Carrot
4 days ago

Sr. Member Engagement Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle engagement programs for Carrot’s members across email, SMS, and push—partnering with Marketing Operations, Content, Data, and Product to launch, optimize, and measure journeys. Lead audience segmentation, experimentation, and performance analysis to improve engagement and retention, serve as the lifecycle expert on cross-functional initiatives, and integrate product GTM releases into existing automated communications.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead lifecycle experiences for emerging health journeys from concept through post-launch, partnering with Marketing Operations, Content, Data, and Product.
  • •Maintain and optimize lifecycle engagement programs end-to-end, including strategy, audience segmentation, execution, and performance analysis across channels.
  • •Drive engagement and retention through data by owning analysis, developing and testing hypotheses, interpreting results, and guiding program optimization.
  • •Serve as the lifecycle partner for product GTM releases by integrating B2C communications and new product features into existing programs.
  • •Own QA and data analysis to support development, launch, and optimization of member-facing email, SMS, and push communications.

Pay and Benefits

Salary: USD 125,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Parental Leave

Key Requirements

  • •7–10 years of professional experience in lifecycle, engagement, or other marketing roles, preferably in B2C health benefits, wellness, or regulated consumer tech.
  • •Experience owning B2C lifecycle programs end-to-end across strategy, journey design, technical build, performance analysis, and optimization.
  • •Data/results-driven mindset: develop performance hypotheses, measure impact with statistical judgment, and communicate findings to influence strategy.
  • •Strong cross-functional collaboration, leading projects with Marketing Operations, Content, Data, Product, and Customer Success.
  • •Familiarity with CRM/personalization logic (e.g., dynamic content blocks, conditional logic, Liquid, lifecycle journey mapping) and email/CRM tools such as Blueshift, Salesforce Marketing Cloud, or Campaign.io.
Experience:7-10 years
Education:Bachelor's
Skills:AnalyticalCross-functional collaborationAttention to detailCommunicationStakeholder management
Tech Stack:LiquidBlueshiftSalesforce Marketing CloudCampaign.io

Company Brief

Carrot
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Industry: HealthTech
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