Mashreq

1 week ago

Lead - Digital Marketing (Cards & Personal Loans)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Own digital and integrated marketing for credit cards, debit cards, remittance, and personal loans—driving new-to-bank acquisition and improving existing-customer engagement and cross-sell. Build data-driven 360° campaigns across digital and offline channels, lead end-to-end execution with agencies, and optimize performance using KPIs like CPA and conversion rates. Coordinate with Product, Technology, Finance, Compliance, Analytics, and PR to deliver measurable growth outcomes.

Location: Pakistan

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define annual and quarterly marketing strategy for credit cards, debit cards, remittance, and personal loans in line with business priorities and budget.
•Drive new-to-bank acquisition and existing-to-bank engagement and cross-sell/up-sell across card and loan portfolios.
•Plan, lead, and execute end-to-end integrated 360° campaigns across digital and offline channels, coordinating agencies, approvals, media planning, and optimization.
•Track, analyze, and report campaign performance (acquisitions, conversions, cost efficiency) and use insights to continuously improve targeting, creatives, and spend allocation.
•Ensure compliance with regulatory requirements and embed CX and Compliance needs across customer journeys and marketing activities.

Key Requirements

•4-7 years of relevant experience in digital marketing and managing performance (ROI) digital campaigns.
•Strong written and verbal English communication skills to craft and adapt messaging across audiences and channels.
•Expertise marketing banking products with proven track record.
•Experience conceptualizing, developing, and executing digital marketing campaigns.
•Ability to conceptualize, review, and revise marketing content (copywriting skills are a plus).

Experience:4-7 yearsDigital marketingBankingPerformance marketing

Education:Bachelor's

Skills:CommunicationProblem-solvingPrioritisationAttention to detailStakeholder management

Languages:English

Tech Stack:SEO/SEMPaid searchDisplaySocial mediaProgrammaticCRM/database marketingA/B testing

Company Brief

Mashreq

Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dubai, United Arab Emirates

Founded: 1967

Glassdoor: 3.3

Website LinkedIn Glassdoor

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Mashreq

1 week ago

Lead - Digital Marketing (Cards & Personal Loans)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Pakistan

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define annual and quarterly marketing strategy for credit cards, debit cards, remittance, and personal loans in line with business priorities and budget.
•Drive new-to-bank acquisition and existing-to-bank engagement and cross-sell/up-sell across card and loan portfolios.
•Plan, lead, and execute end-to-end integrated 360° campaigns across digital and offline channels, coordinating agencies, approvals, media planning, and optimization.
•Track, analyze, and report campaign performance (acquisitions, conversions, cost efficiency) and use insights to continuously improve targeting, creatives, and spend allocation.
•Ensure compliance with regulatory requirements and embed CX and Compliance needs across customer journeys and marketing activities.

Key Requirements

•4-7 years of relevant experience in digital marketing and managing performance (ROI) digital campaigns.
•Strong written and verbal English communication skills to craft and adapt messaging across audiences and channels.
•Expertise marketing banking products with proven track record.
•Experience conceptualizing, developing, and executing digital marketing campaigns.
•Ability to conceptualize, review, and revise marketing content (copywriting skills are a plus).

Experience:4-7 yearsDigital marketingBankingPerformance marketing

Education:Bachelor's

Skills:CommunicationProblem-solvingPrioritisationAttention to detailStakeholder management

Languages:English

Tech Stack:SEO/SEMPaid searchDisplaySocial mediaProgrammaticCRM/database marketingA/B testing

Company Brief

Mashreq

Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dubai, United Arab Emirates

Founded: 1967

Glassdoor: 3.3

Website LinkedIn Glassdoor