Content Marketing Manager (B2B) - Wise Platform

Wise
London
Workplace: HybridFull timeGBP 45,000 - 65,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Strategic execution","Cross-functional collaboration","Independent ownership","Content writing","Campaign management"]

Build and scale Wise Platform’s external content engine for a global B2B audience, translating complex cross-border payment capabilities into high-converting narratives. Own end-to-end flagship campaign production, draft/edit whitepapers and landing pages, and coordinate distribution across webinars, social, and email nurture. Extract maximum value from Wise Connect conferences, oversee testimonial and recap content, and run organic/paid LinkedIn strategy while partnering with product marketing, SMEs, and enterprise clients.

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FursaFursa
Wise
Wise
8 hours ago

Content Marketing Manager (B2B) - Wise Platform

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Last checked: 6 hours agoStatus: Live

Job Summary

Build and scale Wise Platform’s external content engine for a global B2B audience, translating complex cross-border payment capabilities into high-converting narratives. Own end-to-end flagship campaign production, draft/edit whitepapers and landing pages, and coordinate distribution across webinars, social, and email nurture. Extract maximum value from Wise Connect conferences, oversee testimonial and recap content, and run organic/paid LinkedIn strategy while partnering with product marketing, SMEs, and enterprise clients.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end delivery of leadership-defined flagship campaign assets, drafting and editing whitepapers, landing page copy, email comms, and distribution channels.
  • •Configure gating strategy and coordinate supporting distribution (e.g., webinars and social) aligned to campaign plans.
  • •Extract maximum content value from Wise Connect conference series by managing video testimonials, blog recaps, highlight reels, and speaker script reviews.
  • •Direct organic and paid social media strategy for the Wise Platform LinkedIn page and key channels.
  • •Continuously execute full-funnel content strategies across whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral.

Pay and Benefits

Salary: GBP 45,000 - 65,000 annually
Equity and Bonus:Equity
Perks:EquityWellness StipendFlexible WorkingSabbatical

Key Requirements

  • •4-6+ years of hands-on B2B content marketing experience, ideally in payments, paytech, or financial software.
  • •Strong portfolio across long- and short-form assets including whitepapers, eGuides, blogs, landing page copy, and customer case studies.
  • •Hands-on experience owning B2B social channels (LinkedIn organic and paid via Campaign Manager) and ghost writing for executive leaders.
  • •Proven ability to manage full lifecycle campaign distribution across email nurture, social, media partnerships, and blogs.
  • •Ability to take high-level strategy and independently drive end-to-end production while maintaining quality and brand tone.
Experience:4+ yearsB2BContent marketingPaymentsFintechFinancial software
Skills:Strategic executionCross-functional collaborationIndependent ownershipContent writingCampaign management
Languages:English
Tech Stack:SalesforceHubSpotLinkedInLinkedIn Campaign ManagerCampaign ManagerCRM

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor