SDR Lead, US

Reindeer AI
New York
Workplace: HybridFull timeFunction: SalesSkills: ["Coaching","Hiring","Performance management","Pipeline management","Cross-functional collaboration"]

Build and scale the US sales development function by owning the team, playbook, and operating system. Lead hiring, ramping, and quality bar; coach reps through call reviews and feedback; develop outbound sequences, talk tracks, and objection handling; and manage quarterly qualified-meeting quotas and pacing. Partner with AEs and marketing ops on qualification gates, handoff standards, and HubSpot routing/reporting to protect pipeline quality.

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FursaFursa
Reindeer AI
Reindeer AI
1 day ago

SDR Lead, US

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Build and scale the US sales development function by owning the team, playbook, and operating system. Lead hiring, ramping, and quality bar; coach reps through call reviews and feedback; develop outbound sequences, talk tracks, and objection handling; and manage quarterly qualified-meeting quotas and pacing. Partner with AEs and marketing ops on qualification gates, handoff standards, and HubSpot routing/reporting to protect pipeline quality.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Define the profile, source candidates, run the interview loop, and onboard new SDRs, scaling the team over the next 12 months.
  • •Provide weekly call reviews, live call coaching, written feedback on outbound copy, ramp plans, and individual performance plans.
  • •Create and iterate the sales playbook including sequences, talk tracks, objection handling, and account research standards.
  • •Set quarterly qualified-meeting quotas with monthly sub-targets, track pacing weekly, and flag risks early.
  • •Partner with AEs and marketing ops to strengthen qualification gates, handoff standards, HubSpot routing/definitions/tagging, and dashboards.

Key Requirements

  • •6+ years in B2B SDR/BDR roles, including 2 years leading a team as a manager, team lead, or player-coach.
  • •Enterprise experience with multi-stakeholder deals, sales cycles of six months or longer, and six-figure ACVs.
  • •Demonstrated track record of hiring and ramping reps, with examples of how their performance changed.
  • •Comfort with a technical product; explain how an AI agent works to finance stakeholders without needing a demo.
  • •Fluency with CRM and sales sequencing tooling, plus experience using AI tools for GTM and pipeline generation.
Experience:B2BEnterpriseGTM
Skills:CoachingHiringPerformance managementPipeline managementCross-functional collaboration
Tech Stack:HubSpotCRM

Company Brief

Reindeer AI
Builds custom AI agents and a Fast Track Training platform to automate back‑office workflows (payments, quotes, KYC, document processing) for enterprises, with continuous monitoring to prevent model drift and hallucinations.
Industry: AI & Machine Learning
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Funding: Seed
Headquarters: Tel Aviv, Israel
Founded: 2024
Glassdoor
Glassdoor: 3.3
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