Customer Lifecycle Associate

Lalamove
Dhaka
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Structured problem-solving","Communication","Results orientation","Self-sufficiency"]

Own the full customer lifecycle to drive activation, retention, and reactivation, using RFM cohort targeting and fleet-based cross-sells. Build and manage CRM communications across EDMs, push notifications, SMS, and in-app experiences, including localized app strings and landing pages. Source and scale co-branded referral/barter partnerships and optimize URU referral funnels while monitoring fraud. Model promotions/discounts and audit funnel leakage with ROI accountability and reporting.

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FursaFursa
Lalamove
Lalamove
1 day ago

Customer Lifecycle Associate

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the full customer lifecycle to drive activation, retention, and reactivation, using RFM cohort targeting and fleet-based cross-sells. Build and manage CRM communications across EDMs, push notifications, SMS, and in-app experiences, including localized app strings and landing pages. Source and scale co-branded referral/barter partnerships and optimize URU referral funnels while monitoring fraud. Model promotions/discounts and audit funnel leakage with ROI accountability and reporting.
Location: Dhaka
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the full user journey from activation through retention to reactivation using RFM-based cohort targeting and milestone-based strategies across vehicle tiers.
  • •Independently manage CRM, communications, and app ownership, including copywriting, configuring layouts, deploying behavior-triggered EDMs and notifications, and localizing app strings.
  • •Source and execute co-branded barter partnerships with automated perk delivery, while managing and scaling the URU (user refer user) referral ecosystem and monitoring funnel performance and fraud.
  • •Own the Promotion/Discount/Subsidy framework by modeling incremental order lifts, calculating ROI coefficients, and auditing the booking funnel for drop-offs and coupon fraud.
  • •Run cohort analysis and build executive-ready reporting by designing and optimizing campaign landing pages and translating funnel/PDS performance into actionable insights.

Key Requirements

  • •2-3 years in growth, lifecycle, or CRM marketing (preferably in a consumer app, super-app, ride-hailing, logistics, or e-commerce environment).
  • •Hands-on experience with RFM modeling, cohort analysis, and retention funnel management using transactional/behavioral data.
  • •Working proficiency in CRM and marketing automation tools for push, SMS, and EDM flows.
  • •CMS experience including landing page builds, automation, and AI/traffic & conversion tracking.
  • •Experience owning PDS/incentive budgets with ROI accountability and the ability to read/query/interpret data independently.
Experience:LogisticsConsumer appRide-hailingE-commerce
Skills:Analytical thinkingStructured problem-solvingCommunicationResults orientationSelf-sufficiency
Tech Stack:CRMMarketing automationPush notificationsSMSEDMCMSLanding pagesAIDashboards

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn