Senior Paid Media Strategist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,900 - 3,100 monthlyFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsSkills: ["Analytical thinking","Data-driven decision-making","Organizational skills","Project management","Communication"]

Own strategy, execution, optimization, and performance of multi-channel paid media campaigns that drive brand awareness, qualified leads, pipeline growth, and measurable revenue impact. Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms, using testing, analytics, and AI-powered workflows. Lead conversion optimization, attribution and reporting, and support ABM efforts in collaboration with Marketing and Sales.

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FursaFursa
Scale Army
Scale Army
5 days ago

Senior Paid Media Strategist

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Last checked: 20 hours agoStatus: Live

Job Summary

Own strategy, execution, optimization, and performance of multi-channel paid media campaigns that drive brand awareness, qualified leads, pipeline growth, and measurable revenue impact. Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms, using testing, analytics, and AI-powered workflows. Lead conversion optimization, attribution and reporting, and support ABM efforts in collaboration with Marketing and Sales.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
  • •Manage campaign budgets, forecasting, pacing, and resource allocation to maximize performance.
  • •Monitor and optimize performance metrics (CPL, SQLs, ROAS, lead quality, pipeline contribution, revenue impact).
  • •Run A/B testing across creatives, messaging, audiences, bidding, landing pages, and conversion paths; implement improvements.
  • •Own paid media reporting and attribution, ensuring tracking and performance measurement are accurate and actionable.

Pay and Benefits

Salary: USD 2,900 - 3,100 monthly

Key Requirements

  • •7+ years of experience in paid media, performance marketing, or digital advertising.
  • •Develop and optimize paid media campaigns that generate qualified leads, pipeline growth, and measurable revenue.
  • •Experience managing B2B paid media campaigns from strategy through execution.
  • •Oversee campaign budgets, testing strategies, and performance optimization across multiple advertising platforms.
  • •Advanced proficiency with Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms.
Experience:7+ yearsB2BPerformance marketing
Skills:Analytical thinkingData-driven decision-makingOrganizational skillsProject managementCommunication
Languages:English
Tech Stack:Google AdsLinkedIn AdsMeta AdsGoogle SheetsMicrosoft ExcelHubSpotSalesforceA/B testingAI tools

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website