Campaign Growth Operations Lead - TikTok LIVE

TikTok
Los Angeles
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 5+ yearsSkills: ["Leadership","Project management","Communication","Interpersonal skills","Problem-solving"]

Lead the planning and execution of US campaigns for TikTok LIVE, driving revenue growth through data-driven optimization. Use analytics to monitor performance, identify trends, and improve supply/demand engagement and future campaign strategies. Manage budgets, timelines, resources, and post-campaign evaluation. Direct and develop the campaigns team, collaborate across marketing, frontline operations, and revenue product teams, and partner with vendors and sponsors while ensuring compliance.

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FursaFursa
TikTok
TikTok
1 month ago

Campaign Growth Operations Lead - TikTok LIVE

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead the planning and execution of US campaigns for TikTok LIVE, driving revenue growth through data-driven optimization. Use analytics to monitor performance, identify trends, and improve supply/demand engagement and future campaign strategies. Manage budgets, timelines, resources, and post-campaign evaluation. Direct and develop the campaigns team, collaborate across marketing, frontline operations, and revenue product teams, and partner with vendors and sponsors while ensuring compliance.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Lead the planning and execution of US campaigns to drive revenue growth for TikTok LIVE.
  • •Use data analytics to monitor campaign performance, derive insights, and optimize supply/demand engagement.
  • •Conduct strategic analysis to identify trends and opportunities, informing decision-making and content strategy.
  • •Manage campaign budgets, timelines, resources, and lead post-campaign evaluation and feedback to improve future campaigns.
  • •Provide leadership to the campaigns team, collaborate cross-functionally, manage partner/sponsor relationships, and ensure compliance with policies.

Key Requirements

  • •5+ years of experience in Campaign, UG, Operations, or Marketing, including at least 2 years in a leadership role.
  • •Proven experience managing campaigns and experience with large-scale offline events.
  • •Strong project management skills to juggle multiple tasks and priorities.
  • •Excellent communication and interpersonal skills with a team-collaboration mindset.
  • •Proficiency in data analytics and strategic analysis tools.
Experience:5+ yearsCampaignsUGOperationsMarketingLarge-scale offline eventsData analyticsSocial media marketingEntertainment marketingTikTok LIVE
Skills:LeadershipProject managementCommunicationInterpersonal skillsProblem-solving

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn