Senior AB Journey Manager - Onboarding

Xero
San Mateo
Workplace: HybridFull timeUSD 162,400 - 243,600Function: Solutions Engineering & Sales EngineeringSkills: ["Experimentation","Data-driven decision making","Cross-functional collaboration","Influencing without authority","Customer journey design"]

Design and optimize onboarding journeys for accountants and bookkeepers partnering with Xero, improving time-to-value and activation while building the acquisition and onboarding performance funnel. Own journey strategy and experimentation across digital and sales-led models, using funnel analytics, behavioural signals, propensity scoring, and AI personalization. Partner closely with Product, Marketing, Sales, and Customer Success to translate results into a roadmap and scale what works into global playbooks.

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FursaFursa
Xero
Xero
1 day ago

Senior AB Journey Manager - Onboarding

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Last checked: 14 hours agoStatus: Live

Job Summary

Design and optimize onboarding journeys for accountants and bookkeepers partnering with Xero, improving time-to-value and activation while building the acquisition and onboarding performance funnel. Own journey strategy and experimentation across digital and sales-led models, using funnel analytics, behavioural signals, propensity scoring, and AI personalization. Partner closely with Product, Marketing, Sales, and Customer Success to translate results into a roadmap and scale what works into global playbooks.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Design and optimize onboarding journeys to shorten time-to-value, lift activation rates, and support long-term revenue growth.
  • •Own the acquisition and onboarding performance funnel by mapping how product, digital, AI, and human touchpoints connect by entry point and partner segment.
  • •Run experiments to test onboarding models, offers, messaging, and channel mixes using propensity scoring and AI personalization.
  • •Use research, behavioural data, and funnel analytics to identify friction, define improvements, and create a prioritised roadmap.
  • •Coordinate with Product, Marketing, Sales, and Customer Success to scale successful approaches into globally aligned playbooks with regional tailoring.

Pay and Benefits

Salary: USD 162,400 - 243,600
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •B2B marketing or customer journey strategy experience, ideally in a SaaS or fintech business, with commercial results.
  • •Experience designing and running A/B tests and experiments, and scaling what the data shows works.
  • •Strong data skills across funnel analytics, behavioural signals, customer segmentation, and propensity models.
  • •Ability to influence Product, Marketing, Sales, and Customer Success as a partner without relying on formal authority.
  • •Curiosity about accountants and bookkeepers to translate segment nuance into effective journey design.
Experience:SaaSFintech
Skills:ExperimentationData-driven decision makingCross-functional collaborationInfluencing without authorityCustomer journey design

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn