Zinc

2 weeks ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own Zinc’s lifecycle marketing across CRM systems and email journeys, progressing contacts from Subscriber to MQL and beyond. Build and maintain HubSpot nurture segmentation, workflows, automations, and HTML-templated email programmes, while collaborating with marketers, account managers, and enablement/service specialists to scale campaigns. Define KPI reporting, run A/B testing, improve deliverability health, and translate performance data into actionable recommendations for cross-functional stakeholders.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build and maintain HubSpot nurture segmentation, workflows, and automations, keeping lists and contacts healthy with sound documentation.
•Design and set up one-off and automated email sends using HTML templating you create.
•Write, build, deploy, and refine lifecycle email programmes with high ownership and focus on the end reader experience.
•Coordinate and own operational delivery of customer email comms for must-know product or legal updates, including sequencing and distribution.
•Define, track, and report KPIs, run A/B testing across key elements, and turn findings into recommendations to improve stage progression and deliverability health.

Pay and Benefits

Salary: GBP 88,800 annually

Equity and Bonus:Equity

Perks:HolidayPensionEquityRemote WorkParental Leave

Key Requirements

•Proven experience building CRM lifecycle or retention marketing programmes from scratch in a B2B SaaS environment.
•Used HubSpot as your CRM and can manage nurture segmentation, workflows, and automations.
•Strong copywriting skills with a portfolio of email work that drove measurable performance.
•Working knowledge of email deliverability, including authentication, sender reputation, and list hygiene.
•Comfort with careful, stakeholder-facing communication and explaining how CRM changes impact flow design and colleagues.

Experience:B2B SaaSCRMLifecycle marketingRetention marketing

Skills:CopywritingStakeholder managementProactive communicationData-driven decision makingAttention to detail

Tech Stack:HubSpotHTMLA/B testingEmail deliverabilityEmail automationCRM

Company Brief

Zinc

Zinc (Zinc Work Ltd) provides global automated background and reference-checking software for HR and hiring teams, integrating with major ATS platforms to speed and simplify pre-employment screening. ([crunchbase.com](https://www.crunchbase.com/organization/zinc-38c8?utm_source=openai))

Industry: HR Tech

Company Size: Medium (51 to 250 employees)

Revenue: USD 10M to 25M

Growth: Growth Stage Startup

Funding: Series A

Headquarters: London, United Kingdom

Founded: 2018

Website LinkedIn

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Zinc

2 weeks ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build and maintain HubSpot nurture segmentation, workflows, and automations, keeping lists and contacts healthy with sound documentation.
•Design and set up one-off and automated email sends using HTML templating you create.
•Write, build, deploy, and refine lifecycle email programmes with high ownership and focus on the end reader experience.
•Coordinate and own operational delivery of customer email comms for must-know product or legal updates, including sequencing and distribution.
•Define, track, and report KPIs, run A/B testing across key elements, and turn findings into recommendations to improve stage progression and deliverability health.

Pay and Benefits

Salary: GBP 88,800 annually

Equity and Bonus:Equity

Perks:HolidayPensionEquityRemote WorkParental Leave

Key Requirements

•Proven experience building CRM lifecycle or retention marketing programmes from scratch in a B2B SaaS environment.
•Used HubSpot as your CRM and can manage nurture segmentation, workflows, and automations.
•Strong copywriting skills with a portfolio of email work that drove measurable performance.
•Working knowledge of email deliverability, including authentication, sender reputation, and list hygiene.
•Comfort with careful, stakeholder-facing communication and explaining how CRM changes impact flow design and colleagues.

Experience:B2B SaaSCRMLifecycle marketingRetention marketing

Skills:CopywritingStakeholder managementProactive communicationData-driven decision makingAttention to detail

Tech Stack:HubSpotHTMLA/B testingEmail deliverabilityEmail automationCRM

Company Brief

Zinc

Industry: HR Tech

Company Size: Medium (51 to 250 employees)

Revenue: USD 10M to 25M

Growth: Growth Stage Startup

Funding: Series A

Headquarters: London, United Kingdom

Founded: 2018

Website LinkedIn