Head of Performance Marketing

Ntegrity
Melbourne
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Mentoring","Workshop facilitation","Cross-functional collaboration","Analytical thinking"]

Lead ntegrity’s Digital Performance craft services and set scalable media performance frameworks for not-for-profit clients. Own end-to-end growth strategy across the conversion funnel—media audits, strategy and planning, CRO testing standards, and performance reporting—while mentoring teams and guiding high-value client workshops. Build attribution models and governance, define tool and spend-tiered tech stacks, and ensure data privacy compliance. Remote-first with occasional Melbourne client connection.

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FursaFursa
Ntegrity
Ntegrity
2 days ago

Head of Performance Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead ntegrity’s Digital Performance craft services and set scalable media performance frameworks for not-for-profit clients. Own end-to-end growth strategy across the conversion funnel—media audits, strategy and planning, CRO testing standards, and performance reporting—while mentoring teams and guiding high-value client workshops. Build attribution models and governance, define tool and spend-tiered tech stacks, and ensure data privacy compliance. Remote-first with occasional Melbourne client connection.
Location: Melbourne
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set agency media performance frameworks and omnichannel strategies, including audits, setup, optimization, and reporting tailored by budget and campaign type.
  • •Lead media strategy for key (platinum) clients, approve large-budget plans (>$500k), and oversee QA and reporting for high-spend accounts.
  • •Drive testing and optimization through growth experiments and CRO/A-B testing standards in partnership with strategy and creative leads.
  • •Upskill leadership and performance teams on media performance drivers, onboarding systems, team platform accreditations, and media financial processes.
  • •Define attribution models and benchmark tools, manage spend-tiered tech stacks, and ensure data privacy and compliance.
Travel: Low travel

Pay and Benefits

Perks:Remote WorkPaid LeaveLearning Budget

Key Requirements

  • •10+ years in digital performance and media strategy, including agency experience managing cross-functional teams and commercial pressures.
  • •Build media planning frameworks aligned to acquisition funnels, conversion rate optimization, donor journeys, and long-term value.
  • •Advanced expertise across Paid Search, Paid Social (Meta, TikTok), Google Ads (YouTube, PMax, DemandGen), programmatic buying, and publisher partnerships.
  • •Strong attribution and analytics experience, including tagging governance, dashboard building, and translating campaign data into growth insights.
  • •Comfortable leading workshops and mentoring teams; able to present growth strategies to CMOs and executive stakeholders.
Experience:Not-for-profitDigital performanceAgency
Skills:LeadershipMentoringWorkshop facilitationCross-functional collaborationAnalytical thinking
Tech Stack:Paid SearchPaid SocialMetaTikTokGoogle AdsYouTubePMaxDemandGenProgrammatic buyingPublisher PartnershipsSA360CM360GA4GTMOOHTVRadioCROA/B testingCRMs

Company Brief

Ntegrity
ntegrity is a Melbourne-based, for-purpose digital agency that partners with not-for-profits to grow digital revenue, fundraising and audience engagement through strategy, creative, and data-driven marketing.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Headquarters: Melbourne, Australia
Founded: 2011
Glassdoor
Glassdoor: 4.0
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