Sr Mgr-Prod Mktg-Private Banking, Wealth & Branches. Marketing and Cust Exp-Cust Insight and Exp

Mashreq
Mumbai
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Data-driven","Client-centric","Stakeholder management","Strategic planning","Innovation"]

Lead the end-to-end marketing strategy for Private Banking, Digital Wealth Solutions, and Branch Banking, owning plans, campaign calendars, and budgets with a clear focus on ROI. Drive client acquisition, engagement, and portfolio growth using integrated digital, offline, PR, SEO, benchmarking, research, and events. Partner with senior stakeholders on go-to-market strategy and revenue objectives, and deliver data-driven, personalized, experience-led marketing to strengthen brand positioning and differentiation.

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FursaFursa
Mashreq
Mashreq
2 days ago

Sr Mgr-Prod Mktg-Private Banking, Wealth & Branches. Marketing and Cust Exp-Cust Insight and Exp

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Last checked: 20 hours agoStatus: Live

Job Summary

Lead the end-to-end marketing strategy for Private Banking, Digital Wealth Solutions, and Branch Banking, owning plans, campaign calendars, and budgets with a clear focus on ROI. Drive client acquisition, engagement, and portfolio growth using integrated digital, offline, PR, SEO, benchmarking, research, and events. Partner with senior stakeholders on go-to-market strategy and revenue objectives, and deliver data-driven, personalized, experience-led marketing to strengthen brand positioning and differentiation.
Location: Mumbai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and own the end-to-end marketing strategy for Private Banking, Wealth, and Branch Banking across associated products and client portfolios.
  • •Drive client acquisition, engagement, and portfolio growth through integrated marketing across digital, offline, and relationship-driven channels.
  • •Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business priorities and delivering measurable ROI.
  • •Deliver data-driven, client-centric marketing strategies to strengthen brand positioning and optimize the end-to-end client journey.
  • •Partner with senior stakeholders to shape go-to-market strategies and support revenue and growth objectives.

Key Requirements

Skills:Data-drivenClient-centricStakeholder managementStrategic planningInnovation
Languages:US

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
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Glassdoor: 3.3
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