Senior Own Channel Manager

Yum! Brands
Thailand
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 7-10 yearsEducation: bachelorsSkills: ["Analytical thinking","Data-driven mindset","Cross-functional influence","Customer experience focus","Execution"]

Lead growth and performance of KFC Thailand’s own channel e-commerce platforms (website and mobile app), driving digital transactions, customer experience, and profitability. Own end-to-end KPIs across sales, transactions, AOV, and conversion; optimize the ordering journey to reduce funnel friction; ensure marketing campaigns are fully integrated into own channels. Partner with CRM teams for data, loyalty, and personalization, and collaborate with Digital/Product, Operations, and Supply Chain to prioritize roadmap and execute initiatives.

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FursaFursa
Yum! Brands
Yum! Brands
1 month ago

Senior Own Channel Manager

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead growth and performance of KFC Thailand’s own channel e-commerce platforms (website and mobile app), driving digital transactions, customer experience, and profitability. Own end-to-end KPIs across sales, transactions, AOV, and conversion; optimize the ordering journey to reduce funnel friction; ensure marketing campaigns are fully integrated into own channels. Partner with CRM teams for data, loyalty, and personalization, and collaborate with Digital/Product, Operations, and Supply Chain to prioritize roadmap and execute initiatives.
Location: Thailand
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end KPIs for website and app performance, including sales, transactions, AOV, and conversion rate.
  • •Drive penetration and growth of own channels versus aggregators, identifying opportunities to scale traffic, conversion, and repeat purchase.
  • •Lead optimization of the ordering journey (browse to checkout, payment, and fulfilment), improving UX/UI and reducing funnel friction.
  • •Integrate and optimize marketing campaigns for own channels, including visibility, merchandising, and in-platform promotions.
  • •Partner with CRM to leverage customer data for repeat purchases, increased frequency, CLV growth, and personalization on web/app.

Key Requirements

  • •7–10 years of experience in e-commerce, digital, performance marketing, or online business.
  • •Strong expertise in e-commerce funnel optimization and website/app performance.
  • •Knowledge of customer lifecycle and CRM basics, with a proven track record driving online sales and conversion.
  • •Strong analytical, data-driven mindset to translate insights into action.
  • •Fluent in Thai and English, with ability to influence and execute across cross-functional teams.
Experience:7-10 yearsE-commerceDigitalPerformance marketingOnline businessQSRRetailConsumer
Education:Bachelor's
Skills:Analytical thinkingData-driven mindsetCross-functional influenceCustomer experience focusExecution
Languages:ThaiEnglish

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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