Yum! Brands

1 week ago

Senior Own Channel Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead growth and performance of KFC Thailand’s own channel e-commerce platforms (website and mobile app), driving digital transactions, customer experience, and profitability. Own end-to-end KPIs across sales, transactions, AOV, and conversion; optimize the ordering journey to reduce funnel friction; ensure marketing campaigns are fully integrated into own channels. Partner with CRM teams for data, loyalty, and personalization, and collaborate with Digital/Product, Operations, and Supply Chain to prioritize roadmap and execute initiatives.

Location: Thailand

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Manager level

Key Responsibilities

•Own end-to-end KPIs for website and app performance, including sales, transactions, AOV, and conversion rate.
•Drive penetration and growth of own channels versus aggregators, identifying opportunities to scale traffic, conversion, and repeat purchase.
•Lead optimization of the ordering journey (browse to checkout, payment, and fulfilment), improving UX/UI and reducing funnel friction.
•Integrate and optimize marketing campaigns for own channels, including visibility, merchandising, and in-platform promotions.
•Partner with CRM to leverage customer data for repeat purchases, increased frequency, CLV growth, and personalization on web/app.

Key Requirements

•7–10 years of experience in e-commerce, digital, performance marketing, or online business.
•Strong expertise in e-commerce funnel optimization and website/app performance.
•Knowledge of customer lifecycle and CRM basics, with a proven track record driving online sales and conversion.
•Strong analytical, data-driven mindset to translate insights into action.
•Fluent in Thai and English, with ability to influence and execute across cross-functional teams.

Experience:7-10 yearsE-commerceDigitalPerformance marketingOnline businessQSRRetailConsumer

Education:Bachelor's

Skills:Analytical thinkingData-driven mindsetCross-functional influenceCustomer experience focusExecution

Languages:ThaiEnglish

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

1 week ago

Senior Own Channel Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Thailand

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Manager level

Key Responsibilities

•Own end-to-end KPIs for website and app performance, including sales, transactions, AOV, and conversion rate.
•Drive penetration and growth of own channels versus aggregators, identifying opportunities to scale traffic, conversion, and repeat purchase.
•Lead optimization of the ordering journey (browse to checkout, payment, and fulfilment), improving UX/UI and reducing funnel friction.
•Integrate and optimize marketing campaigns for own channels, including visibility, merchandising, and in-platform promotions.
•Partner with CRM to leverage customer data for repeat purchases, increased frequency, CLV growth, and personalization on web/app.

Key Requirements

•7–10 years of experience in e-commerce, digital, performance marketing, or online business.
•Strong expertise in e-commerce funnel optimization and website/app performance.
•Knowledge of customer lifecycle and CRM basics, with a proven track record driving online sales and conversion.
•Strong analytical, data-driven mindset to translate insights into action.
•Fluent in Thai and English, with ability to influence and execute across cross-functional teams.

Experience:7-10 yearsE-commerceDigitalPerformance marketingOnline businessQSRRetailConsumer

Education:Bachelor's

Skills:Analytical thinkingData-driven mindsetCross-functional influenceCustomer experience focusExecution

Languages:ThaiEnglish

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor