Senior Brand & Communications Manager

Axis Pay
Cairo
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 7+ yearsSkills: ["Strategic thinking","Storytelling","Presentation","Stakeholder management","Leadership"]

Lead the development and execution of Axis’s brand and communication strategy, ensuring a clear, distinctive, and consistent brand experience across all touchpoints. Own brand strategy, positioning, messaging frameworks, and guidelines, and deliver integrated campaigns across digital, social, PR, partnerships, and offline channels. Drive creative direction and content leadership, manage PR/corporate communications, set KPIs, optimize performance, and coach the Brand & Communications team while partnering with multiple business functions.

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FursaFursa
Axis Pay
Axis Pay
2 days ago

Senior Brand & Communications Manager

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead the development and execution of Axis’s brand and communication strategy, ensuring a clear, distinctive, and consistent brand experience across all touchpoints. Own brand strategy, positioning, messaging frameworks, and guidelines, and deliver integrated campaigns across digital, social, PR, partnerships, and offline channels. Drive creative direction and content leadership, manage PR/corporate communications, set KPIs, optimize performance, and coach the Brand & Communications team while partnering with multiple business functions.
Location: Cairo
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and continuously develop Axis’s brand strategy, positioning, architecture, value proposition, and brand guidelines.
  • •Develop and execute integrated communication strategies and lead brand campaign planning and delivery across digital, social, offline, PR, and partnerships.
  • •Lead creative and content direction for campaign concepts, messaging, storytelling, and content across social, web, CRM, marketing materials, and events.
  • •Support external and corporate communications including PR strategy, narratives, press releases, announcements, media communications, and reputation management.
  • •Establish brand/communications KPIs, monitor performance and brand metrics, run post-campaign reviews, manage budgets, and lead/coach the Brand & Communications team.

Key Requirements

  • •7+ years of experience in brand management, marketing communications, integrated marketing, or a related field, with experience leading major brand and communication initiatives.
  • •Senior brand or communications experience, preferably in fintech, banking, financial services, technology, telecommunications, FMCG, or similar fast-paced consumer businesses.
  • •Strong experience developing and executing brand strategies and integrated marketing campaigns across multiple channels.
  • •Experience managing creative and communication agencies and overseeing creative assets for quality and brand consistency.
  • •Fluent Arabic and English and strong stakeholder-management and storytelling skills.
Experience:7+ yearsFintechBankingFinancial servicesTechnologyTelecommunicationsFMCG
Skills:Strategic thinkingStorytellingPresentationStakeholder managementLeadership
Languages:ArabicEnglish

Company Brief

Axis Pay
Axis is an Egyptian fintech company licensed by the Central Bank of Egypt. It builds mobile money infrastructure and offers wallet, payouts, and remittances products for individuals and businesses, with a focus on transfers, bill payments, and disbursements.
Industry: Fintech Infrastructure
Growth: Growth Stage Startup
Headquarters: Egypt
WebsiteLinkedIn